The hardest part of exhibiting with trade show displays is getting people to come into your booth. No matter how great your product is; if no one sees it all of your efforts go to waste. The first step is to have a great display. TSNN ...
Tags: TSNN, eye-catching display, conversations
Remember the party days of your youth? You came in with your friends, made a beeline for a place in all the craziness, and somehow through the mass of people, loud music, and roar of conversations you saw a face across the room. It was ...
When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events, therefore success is dependent on their behavior ...
Tags: potential customers, booth staffers, fundamental problem
With a history of more than half a century, fastener production is today one of Taiwan's most globally competitive industries in the southern region. This achievement is attributable to insiders' efforts on moving forwards high value-added ...
Tags: fastener industry, Taiwan
Union workers are a substantial part of trade shows and exhibitions. Experts specializing in various fields, including carpenters, electricians, plumbers, decorators, carpet layers and teamsters, help trade show marketers and convention ...
Tags: Union workers, customer service, trade shows
The 2016 South by Southwest (SXSW) conference is a wrap, but the marketing world is still buzzing about it. One of the most talked-about marketing masterpieces at this year’s SXSW was the astonishing installation of a 100-foot Ferris ...
Tags: SXSW, Coney Island, Ferris wheel
Developed around a simple wooden frame, EXPO is a creation by Studio Nespoli e Novara. Alberto Novara, architect from the Lombard studio, recounts: “The EXPO project was born from the memory of an old, solid wood carpenter’s ...
Tags: bathroom collection, EXPO
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...
Tags: office space, pop-up, convenient way
I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. You can use this data to help justify your trade show or event budget and presence ...
Tags: trade show, marketing projects, CRM system
What Is Digital Marketing? It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager ...
Tags: Digital Marketing, Wikipedia, umbrella term
The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone. But how do you do that? I’ve found in my years of trade show experience there are 5 ...
Tags: demonstration, guard up, target market
In the trade show business, it’s all about measuring ROI, which is critical to any program. But what about your Pre-ROI? We all love to make a sale at the show or the few days after, but in many industries that just isn’t ...
Tags: Pre-ROI, branding materials, exhibit
For fiscal first-quarter 2017 (to 2 July 2016), Qorvo Inc of Greensboro, NC and Hillsboro, OR, USA (which provides core technologies and RF solutions for mobile, infrastructure and defense applications) has reported revenue of $697.6m, up ...
Toray Plastics (America) is set to invest around $45m to expand its Front Royal facility in Warren County, Virginia, US. As part of the expansion, the firm will add extrusion capability and a new production line to the facility, helping ...
Tags: Toray Plastics, Terry McAuliffe, polyolefin
Mondi announced half-yearly results for the six months ended 30 June 2016. Highlights Continued strong financial performance on all key metrics Underlying operating profit of €529 million, up 8% Underlying earnings of ...
Tags: metricsUnderlying, Uncoated Fine Paper, Fibre Packaging