Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
Idahon Foods, a potato processing company, and MegaMex Foods, the owner of Herdez Brand, have entered into a licensing agreement. Under the agreement, the Idaho-based Idahon will be manufacturing and distributing the Herdez Brand products ...
Technip has entered into an agreement with METabolic Explorer for the evaluation of combined polymer technology. Under the deal, the firms will evaluate the combined technology package, including 1,3-Propanediol (PDO) and Polytrimethylene ...
Tags: Technip, METabolic Explorer, combined polymer technology
The hero sheep can be seen skateboarding and stunt biking, with each animation accompanied by genuine Shaun the Sheep sounds. Augmented Reality sticker firm, Mardles has teamed with Aardman to launch a new range based on the popular ...
Tags: Shaun the Sheep, Mardles, Aardman
''He collectables market is a popular one, so it's key that all of our marketing activity gives Oddbods significant stand out,'' says Golden Bear's Katherine Pierce. As part of its campaign strategy to promote its children's collectables ...
Tags: Golden Bear, Oddbods
"Character Options has a strong inventors network and this event gives us the opportunity to grow our community further," said Jon Elliott, R&D operations manager. Character Options has signed up as pitch partner for this year's Inventors ...
Ford is planning to mass produce driverless cars and introduce them in commercial operation in a ride-hailing service by 2021. To help speed up development of self-driving cars, Ford is investing in or collaborating with four startups on ...
Tags: Ford, driverless cars
''2016 has been a momentous year for Oxford with new licensees signed around the world,''said Chris Evans, MD at Oxford Limited. Clementoni is launching a line of University of Oxford game and puzzles in the UK this autumn. The range ...
The deal will see the toy giant sponsor Masha and the Bear everyday on Cartoonito until September 16th this year. Cartoonito and Simba Smoby have teamed up with children’s retailer Toys R Us to promote the channel’s hit ...
Tags: Cartoonito, Toys R Us, Masha and The Bear
The show continues to gain momentum across Europe, a territory in which ITV believes it has the potential to become one of the most popular boys's properties. ITV Studios Global Entertainment has detailed its plans to launch Thunderbirds ...
Tags: ITVS GE, Thunderbirds Are Go
'It's a great start to the awards season and the fact that all votes are from consumers is brilliant,' says Golden Bear's Katherine Pierce. Golden Bear scooped the gold award in the Best Doll or Soft Toy category at this year’s ...
"We are well-equipped to significantly grow Swimways' brands both domestically and internationally through our strong retail relationships and global sales network’, says Spin Master’s Ben Gadbois. Spin Master is set to enter ...
Tags: Spin Master, Swimways Corporation
Based in Dublin, Boulder has produced a number of award-winning series for Cartoon Network, Nickelodeon, Disney and the BBC, including Go Jetters and Danger Mouse. Hasbro has acquired the Irish animation company Boulder Media in its ...
Tags: Hasbro, Animation Studio Boulder
With the re-grouping of teams from III-V Lab (the joint Alcatel-Lucent, Thales and CEA-Leti industrial research laboratory), Almae Technologies SAS is taking over III-V Lab's facilities at Marcoussis, which is sited on the Plateau de Saclay ...
Tags: CEA-Leti, III-V Lab, laser components
The Texas Association of Business filed a lawsuit against the Texas Alcoholic Beverage Commission (TABC) in federal court to force the TABC to apply the Texas Alcoholic Beverage Code in a fair, consistent and legal manner. Citing recent ...