How to feed nine billion people healthily and sustainabily? Bühler addresses this challenge, together with key customers, scientists, and partners at the Bühler Networking Days. Around 750 participants take part in this key ...
Having first opened its doors in 2007, The Toy Box is celebrating its ninth birthday this year. Here, the retailer's directors - Sharon and Mark Horsman - talk to Jade Burke about their hopes to expand its new Kids Clothing Agency, the ...
Tags: The Toy Box, Kids Clothing Agency, profile
The Raspberry Pi is one of the coolest gadgets around, but what's even sweeter is the awesome array of things hobbyists manage to build with it. Enter #FridayPiday, our new weekly feature dedicated to highlighting the best builds and bakes. ...
Tags: Raspberry Pi, wearable camera, GitHub, Manoj Nathwai, #FridayPiDay
The India International Jewellery Show (IIJS), which took place in Mumbai this week, reflected a cautious local diamond and jewelry trade, even if sentiment was better than expected. Suppliers arrived with low expectations as a month-long ...
Tags: IIJS, Mumbai, diamond and jewelry trade, GJEPC, GST
Some of you may be old enough to remember “The Amazing Kreskin”, a frequent guest with Johnny Carson on “The Tonight Show”. I met Kreskin at a trade show, where he attracted a huge, standing room only crowd to his ...
Tags: Johnny Carson, ESP, potential customers
Remember the party days of your youth? You came in with your friends, made a beeline for a place in all the craziness, and somehow through the mass of people, loud music, and roar of conversations you saw a face across the room. It was ...
When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events, therefore success is dependent on their behavior ...
Tags: potential customers, booth staffers, fundamental problem
If you spend St. Patrick’s Day in Ireland, you’ll find a peaceful, quiet, reflective day spent with family. In Chicago, however, St. Patrick’s Day brings a week’s worth of festivities, parades and parties. This time ...
Tags: St.Patrick's Day, Chicago River, holiday
POET Technologies Inc of San Jose, CA, USA — which has developed the proprietary planar optoelectronic technology (POET) platform for monolithic fabrication of integrated III-V-based electronic and optical devices on a single ...
Tags: POET
If you have not planned out every detail, you might not be able to handle large-scale exposure you’d likely experience at a trade show. For many companies who are not prepared, trade shows can become a nightmare. But, before the show ...
Tags: large-scale exposure, trade show, nightmare
Union workers are a substantial part of trade shows and exhibitions. Experts specializing in various fields, including carpenters, electricians, plumbers, decorators, carpet layers and teamsters, help trade show marketers and convention ...
Tags: Union workers, customer service, trade shows
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...
Tags: office space, pop-up, convenient way
We are observing an emerging trend with exhibitors. More and more are moving away from having the generic candy dish to serving “real” food and offering beverages to their visitors at the booth. From something as simple as ...
I took a look at one of the world’s most comprehensive annual research studies on event & experiential marketing to breakdown industry trends for you. You can use this data to help justify your trade show or event budget and presence ...
Tags: trade show, marketing projects, CRM system
Face to face trade shows, conferences and events have become the largest estimated share of a B2B marketers budget. Once you have determined trade show exhibiting is right for your company, here are the questions to ask to pinpoint your ...
Tags: B2B marketers, exhibiting, trade show