Oxford Instruments says that several PlasmaPro 800 plasma-enhanced chemical vapour deposition (PECVD) systems have been ordered by China's Enraytek Optoelectronics Co for manufacturing high-brightness LEDs. Enraytek's key products are ...
According to its 2015 Chinese LED Industry Market Report, LEDinside, a division of TrendForce, finds the scale of the Chinese LED package market for 2014 reached US$8.6 billion and grew by 19% annually. The general lighting market has been ...
Tags: LED Package, LED Chip
MediaCom Manchester has announced a new sponsorship deal for furniture cover and reupholstery specialist, Plumbs, which will see the brand partner with flagship drama channel, ITV Encore. Commencing today, the agreement will see the ...
Tags: furniture, ITV Encore
Craft beer is hot right now globally. With little money for traditional advertising, niche brewers are relying on striking packaging designs to win friends and influence beer (and wine) drinkers. The number of craft breweries in the US ...
Tags: beer packaging, new beer design, beverage
This month's event will be waltzing to the heart of London’s movie-land with a menu of games linked to film and TV. Nomadic dice-throwing event Board Game Club is heading to Leicester Square this month to celebrate all things film ...
Tags: new toys, Board Game Club, toy
I’ve just returned from several weeks travelling across the United States. It is fabulous to be home – and to appreciate just how lucky we are in Australia to live in an amazing part of the world. We see so much ...
Tags: food opinion, food culture
For those thinking that the Diamond is Forever advertising campaign will easily resonate with millennials, think again. De Beers has a lot of work to do before it relaunches the iconic slogan in late September, as part of Forevermark U.S. ...
To boost its omni-channel strategy, Shoppers Stop, one of India’s leading fashion retailers, has tied-up with hybris software, an SAP company and the world’s fastest growing commerce platform provider. The liaison will ...
Licor 43, the leading Spanish liqueur is set to lead the way in alcohol marketing as it is the first liqueur to launch a fully immersive consumer experience using a virtual reality headset. Inspired by Licor 43's latest TV campaign the ...
Tags: Spanish liqueur, headsets
Applied Optoelectronics Inc (AOI) of Sugar Land, near Houston, TX, USA, a manufacturer of fiber-optic access network products (including components, modules and equipment) for the internet data-center, cable TV broadband, and ...
Tags: Applied Optoelectronics, lasers
Amazon India, India’s largest online store has tied up with Best Deal TV, India’s first celebrity driven 24x7 home shopping channel. “This first of its kind tie-up gives customers an opportunity to buy a variety of ...
Tags: Amazon India, online shopping, beauty and lifestyle, textile
Volvo Trucks continues with original marketing, this time through reality TV with the artist Mapei. During a nine-day road-trip through Europe, she will record a new music video with director Liza Minou Morberg. To help them, they have a ...
Tags: Volvo Trucks, Trucks
Twirlywoos and Hey Duggee plush toys will now hit shelves this month after strong consumer response. Golden Bear has re-scheduled the TV campaign and on-shelf date for its Twirlywoos and Hey Duggee plush lines to June, due to ...
Tags: Golden Bear Lines, toys
Ma Yingying says women are increasingly making their mark in Chinese business. The 33-year-old chief executive officer and founder of Lux Shine Media Company, which stages modernized performances of Peking Opera, says there is now a ...
Tags: opinion, Chinese business, leadership
The Taiwan Cabinet plans to roll out the Taiwanese version of “Industry 4.0 Plan” this June just shortly after such plan had been publicized on TV to be part of China's official program, with the aim to help the island's ...