Toymaster has teamed up with LEGO to offer customers a free Minifigure. Shoppers who buy a LEGO Minifigure from any series will be given a loyalty card, which is stamped with a picture of Toby Toymaster. Once a customer collects five ...
Tags: Toys
How has Skylanders Giants sold in the UK compared to the original Skylanders? If you compare the launch quarter of Spyro's Adventure to the launch quarter of Skylanders Giants, we're enjoying a massive growth, both in terms of the starter ...
Tags: Toys, Skylanders
Dolls today are enjoying a huge resurgence in the toy and gift sector and are firmly in the forefront of everyone's minds for 2013. NPD released statistics in September 2012 stating that sales in the girls sector were up from the ...
The new Horrible Histories toy range heads in to battle with a TV advertising campaign from Saturday, March 23rd. For the first time ever, the popular history book series for children launches its new toy range, already voted 'Best New ...
Online is still the number one go-to destination for mums who are looking for pre-school toys. 58.3 per cent of parents surveyed by ToyNews say they buy their new toys using internet stores. However, one third of those say they also ...
Tags: Toys, pre-school toys
Ravensburger will supply a line of licensed Bubble Guppies puzzles in the UK. The company joins Fisher-Price, which is the master toy licensee for Viacom's pre-school brand. The news comes as Channel 5 secures the rights to broadcast ...
Tobar has landed an exclusive deal with Zuru to become the sole distributor of Robo Fish in the UK and Ireland. Robo Fish launched in Australia in July 2012, and so far over three million have been sold worldwide across markets including ...
Tags: toys, toys market, toys industry
Lindam Munchkin, which produces a host of baby and nursery goods, is hoping to increase its toy offering. The company already supplies bath toys – now it wants to use its specialism in this sector to help it branch out into other ...
Tags: toy range, toy offering, toy
Brainstorm is backing Aqua Dragons with its largest ever product marketing spend. The firm planned to market the new creature kits on TV in autumn, but due to strong trade response it has brought its activities forwards. A heavyweight ...
Tags: toy, Aqua Dragons
National retailers’ separate toy and video game buying departments should be more closely aligned, says Namco Bandai. The company, which is launching its Tekken Card Tournament online game and physical cards, believes better ...
Tags: Toy, video game, toy supplier
A trio of toy companies are on the hunt for distribution partners to help get their products in more stores. UK-based Rainbow Colours, which uses coloured guitar strings, books and more to teach kids how to learn an instrument in a fun ...
Tags: Toy newcomers, toy companies, toy
Vivid's Micro Moshi Series One toys have seen "fantastic" sales during their first month on sale. The Moshi Monsters property has maintained its number one position (NPD, 2013) with sales of core collectables and blind bags up 11 per ...
Tags: Micro toys, toys, core Moshi toy
The UK High Street has changed massively in the space of a few months. In December, electrical retailer Comet closed its last store, and January brought about the demise of Jessops, HMV and Blockbuster, with all three entering ...
Tags: Toys, Toy Retail Safe
BinWeevils.com is set to distribute its membership cards in Tesco for the first time. BinWeevils.com membership cards - via a partnership with Blackhawk Network - will join a growing list of product for the digital social world stocked by ...
Tags: Toys
LEGO will launch its Legends of Chima Challenge roadshow at the Chessington World of Adventures Resort. The outdoor activity based on LEGO's new boys' property Chima, will launch on Monday, April 1st for two weeks at the theme park in ...