Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...
Tags: Rebecca Oatley, Cherish PR, Virtual Reality
Pabst Brewing Company has announced an expanded partnership with C&C Group plc to promote Pabst brands in the UK and Ireland. Under the terms of the agreement, C&C will become the exclusive distributor of several Pabst brands. In addition ...
Tags: Pabst Brewing Company, Appointment, C&C Group, Pabst brands
Autumn Fair, organised by i2i Events Group, has been shortlisted for Best Trade Show in this year’s Exhibition News (EN) awards. Best Trade Show is the most hotly-contested of all EN Awards and this time around is open to any ...
Tags: Autumn Fair, i2i Events Group, Best Trade Show, Exhibition News awards
The Institute of Kitchen, Bedroom & Bathroom Installers (iKBBI) has joined The Furniture Makers Company as a corporate member, joining brands including iKBBI installation partners B&Q and John Lewis, as well as sponsor Blum. iKBBI CEO ...
Tags: iKBBI, Bedroom&Bathroom Installers, The Furniture Makers Company
Columbia Pacific Advisors said it sold POW Gloves to Rojo Australia, Spacecraft Collective to Omen Longboards and Holden Outerwear to unidentified private investors 30 months after investing $2.5 million in the partnership that used to own ...
Tags: POW Gloves, Rojo Austalia, POW Holdings Brands, D.A, Davidson&Co.
For many Australians, Frosty Boy soft serve ice cream is synonymous with summer days and childhood treats. If Chief Executive Officer Dirk Pretorius gets his way, this connection and affection towards the Frosty Boy brand will become ...
Tags: Frosty Boy, Ice cream, Dirk Pretorius, International expansion
US technology firm HP has unveiled new digital narrow web press, Indigo 8000 digital press, for converters and brands. The company has also upgraded Indigo 20000 and 30000 digital presses and launched new ink and substrate options. HP ...
Tags: HP, New Indigo 8000 Digital Press, Digital narrow web press
Unilever is rolling out 17 new frozen treats in 2016 across five of its ice cream brands – Breyers, Good Humor, Klondike, MAGNUM Ice Cream and Popsicle. Each brand is scooping out a delicious assortment of popular flavors and ...
Tags: Unilever, Frozen Treats, Breyers, Good Humor, Klondike, MAGNUM, Cream
At Vietnam Manufacturing Expo 2016, in addition to manufacturing machinery and technologies for the supporting industries by 200 brands from 20 countries, industrial part-making factory owners, engineers, production managers, and ...
Tags: Footprints
ISC WEST is THE largest security industry trade show in the U.S. At ISC West you will have the chance to meet with technical reps from 1,000+ exhibitors and brands in the security industry and network with over 28,000 security ...
Tags: Footprints
ICTI Care's Mark Robertson outlines how a raft of new legislation, coming into effect today, means toy companies must take a closer look at their supply chain. Modern Day Slavery continues to make the headlines, and for very good reason. ...
Tags: Modern Day Slavery Act, ITCT CARE
New division will encompass Mattel's in-house studio, Playground Productions. Mattel has formed a new theatrical, TV and digital content creation division called Mattel Creations. Mattel Creations will utilise the firm's portfolio of ...
G-Form, makers of impact protection for athletes, added Steve Kwait to the quickly-expanding sales team. In his new position, Steve will contribute his bike and snow experience in sales and field marketing to help grow these existing sales ...
Tags: G-Form, Steve Kwait, Sales
Hawley-Lambert has agreed to acquire the parts & accessories division of Accell North America Seattle Bicycle Supply. The acquisition brings 14 new brands, available approximately May 1st, to Hawley’s growing portfolio of products in ...
Tags: U.S.P&A Business, Hawley-Lambert, Accell, Acquisition
Chromatin and Zaad Holdings have entered into a long-term alliance to produce and distribute planting seed for grain and forage sorghum throughout the African continent. Zaad, a vertically integrated agriculture company, distributes seed ...
Tags: Zaad, Chromatin, Planting seed