Kids will be able to create train track effects on the mat by using the Thomas roller. Thomas & Friends is expanding its product offering with the new Aquadoodle from TOMY. The new item, known previously as the Aquadraw, lets children ...
Tags: Thomas&Friends, TOMY, Aquadoodle
Called Jooki, the smart-toy jukebox lets kids play their favourite music via NFC-tech collectable toy figurines. The UK will be a major focus for the launch of a new smart-toy that lets kids play their favourite songs via collectable toy ...
Tags: MuuseLabs, Called Jooki, toys-to-life
'This year, we're celebrating much more than 60 successful years, we're building excitement and momentum for the future ahead,' says Play-Doh's Greg Lombardo. Hasbro is celebrating World Play-Doh Day and the brand’s 60th birthday by ...
Tags: Hasbro, World Play-Doh Day, birthday
Kraft Heinz has introduced new Bagel Bites mini bagel dogs, providing new snack option to children. The new Bagel Bites Mini Bagel Dogs made with Oscar Mayer hot dogs are the perfect choice for kids and adults to enjoy. “Bagel ...
Tags: Kraft Heinz, Bagel Bites, mini bagel dogs
Bagel Bites introduces new Mini Bagel Dogs made with Oscar Mayer hot dogs, which are the perfect choice for kids and adults to enjoy. “Bagel Bites Mini Bagel Dogs are a convenient option for busy parents who want to feed their kids ...
With the modern family constantly on-the-go, Wholesome! and Surf Sweets brands are introducing timesaving yet craveworthy items to their popular product lines. Wholesome! is the nation's leader in Fair Trade organic sugars and other ...
Tags: Wholesome!, Surf Sweets, new products
The Spin Master range of toys inspired by the hit Nickelodeon animated series PAW Patrol took home the gong in the Best Licensed Toys or Games Range. PAW Patrol, Shopkins and DC Super Heroes were among just some of the leading ...
Tags: PAW Patrol, Shopkins, Licensing Awards
Each will boast digital content, experiences and accessories specific to each brand. Mattel is to launch a line of Hot Wheels, Barbie and American Girl nabi tablets next month. Each will boast digital content, experiences and ...
Tags: Mattel, nabi tablets, Hot Wheels, Barbie, American Girl
For every Wheelybug sold from October to December, the company will donate £1 to the People'sTrust for Endangered Species. In a bid to help save Dormice from extinction, Hippychick has promised to donate £1 for every Mouse ...
Tags: Wheelybug, Dormice, People'sTrust
China shipped 9.54 million wearable devices in the second quarter of 2016, an increase of 13.2% from the previous quarter and up 81.4% from a year earlier, according to IDC's China Wearable Device Market Quarterly Tracker report. Shipments ...
Called Toy Hackers, the show will be hosted by video blogger Simone Giertz who has risen to online fame by building and testing various robots. GoldieBlox has launched a new YouTube series designed to teach kids how to customise their own ...
Kids can now make their own snowballs, by adding to powder to water and watching it form life-like snow. Zimpli Kids has launched a new Gelli Snow Battle Pack, encouraging kids to get active with snowball fights whatever the weather. ...
Tags: Zimpli Kids, Gelli Snow Battle Pack, Make-Your-Own Snowball
The deadline for entries to the Awards September 30th 2016. TheToyVerdict.com, a toy review service and online portal, fully owned and operated by Kids Brand Insight, has announces a final call for entry to The Toy Verdict Awards 2016. ...
Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
The Challenge that has attracted 35,000 kids from across the UK to date has found success in the US with international expansion on the horizon. The Bananagrams Challenge is making its return to primary schools up and down the country for ...
Tags: The Bananagrams Challenge, return