The show is inspired by the book, Toy Wars: The Epic Struggle Between G.I. Joe, Barbie and the Companies Who Make Them. Amazon is developing the non-fiction book, Toy Wars, into a TV series. Toy Wars follows the story of Alan ...
Tags: Amazon, Toy Wars:The Epic Struggle, Hasbro, Alan Hassenfeld
Chip the Robot Dog, the SelfieMic and Minions Pie Face all make the list. Toys R Us has revealed its 2016 'Must-Have Christmas Toys' list. The list of 14 includes the likes of LEGO, Nerf, Shopkins and Num Noms, as well as hit pre-school ...
Brands including Barbie and Hot Wheels will be given a raft of new digital extensions. Mattel has launched a new partnership witn Israeli-founded mobile ad start-up StartApp. Start-Up is now Mattel's premiere partner for digital ...
Tags: Barbie, Hot Wheels, digital extensions
'OTOY is the perfect partner to create new VR content for View-Master,' says Mattel's Mark Morse. A Batman VR experience in coming to View-Master, thanks to a new deal with OTOY and Mattel. Inspired by Batman: The Animated Series, the ...
Tags: View-Master, Batman VR experience, OTOY, Mattel
Four big toy firms have agreed to terms to stop allowing third-party online marketers track the internet habits of children under 13. Hasbro and Mattel are among four toy companies who have agreed to stop allowing online marketers track ...
Tags: Hasbro, Mattel, online marketers, internet habits
"We are playing host to some of the largest stands the show has ever seen," said BLE brand director Anna Knight. Mattel and Hasbro are both heading to next month’s Brand Licensing Europe show with larger stands than ever before. ...
Tags: BLE, Anna Knight, Mattel, Hasbro
Kids will be able to create train track effects on the mat by using the Thomas roller. Thomas & Friends is expanding its product offering with the new Aquadoodle from TOMY. The new item, known previously as the Aquadraw, lets children ...
Tags: Thomas&Friends, TOMY, Aquadoodle
Each will boast digital content, experiences and accessories specific to each brand. Mattel is to launch a line of Hot Wheels, Barbie and American Girl nabi tablets next month. Each will boast digital content, experiences and ...
Tags: Mattel, nabi tablets, Hot Wheels, Barbie, American Girl
The new video shows off upcoming products from Hasbro, LEGO, Funko, Jakks Pacific and Mattel. Disney has showcased further Rogue One: A Star Wars Story toys in the latest installment of its Go Rogue YouTube series. The four-part stop ...
The new range will be available within the UK from January next year and will feature Jumbo's popular foam puzzle formats. Jumbo Games has embarked on a new partnership with Mattel to develop a range of Thomas and Friends foam puzzles. ...
Tags: mattel, jumbo games, thomas&friends
“We already have a great relationship with Jumbo, and we are looking forward to seeing the Bob range launch at retail this September." Jumbo Games has signed a deal with Mattel to produce a range of children’s jigsaw puzzles ...
Tags: Jumbo Games, Toys
The firm has teamed up with She Should Run to launch the new dolls. To help inspire more girls to become leaders, Mattel is introducing new President and Vice President Barbie dolls. The dolls are part of the brand’s careers line, ...
Tags: Barbie dolls, dolls
New online hub has launched to celebrate the arrival of Mattel's Code-a-Pillar. Fisher-Price has kicked off its extensive marketing push to support the launch of its new Code-a-Pillar with the introduction of an online pre-school ...
Tags: Code-a-Pillar, Fisher-Price
The firm will deliver a line of vehicles and play-sets to coincide with the release of Fast & Furious 8 in 2017. Mattel has been named the master toy partner for the Hollywood movie franchise, Fast & Furious. The move comes as ...
Tags: Fast&Furious, toy line
Elizabeth Nield is joining the company as sales business development manager for the UK. Learning Resources is expanding its retail division with the addition of Elizabeth Nield joining the company. Taking on the role of sales business ...
Tags: Learning Resources, Sales Division, Elizabeth nield, Appointment