Leading shopping site PriceGrabber.com® today revealed the latest online shopping behavior and trends over the busiest shopping period of the year. The findings indicated that Black Friday has turned into "Black Week," with sales ...
Tags: PriceGrabber, online shopping, behavior, trends, Black Friday
My three-year-old niece has an iPad. Ok, so it’s the family iPad, but she uses it frequently. As do her parents and her 12-year-old brother. Although they like the idea of kids’ tablets, for whatever reason her parents ...
Tablets, led by the Apple iPad, are once again the most wanted gifts this season and will be in high demand. Those looking for a cost-effective tablet should look at the Polaroid 7" bundle, which comes with a keyboard and earbuds, and is ...
Tags: Tablets, Apple iPad, Android software, color tablet
A 12-year-old girl who designed a Barbie outfit saw it come to life after winning a competition. Lucy Miller was presented with a one-of-a-kind Barbie doll by Barbie herself, after entering the 'See What Happens When You Design with ...
Tags: Barbie outfit, Barbie doll, toys, Barbie
Surprise acquisitions,top level exec changes,retail casualties and the London 2012 effect,the continued dominance of LEGO and Moshi Monsters in-store–not to mention some eye-watering charity challenges…the toy business has ...
Tags: acquisitions, LEGO, Moshi Monsters, Mookie Toys
LeapFrog has appointed Sally Plumridge as its new international marketing director. Plumridge has a wealth of industry experience gained from senior management positions at Tomy Europe and Mattel. Most recently, she had been running her ...
Tags: Sally Plumridge, Leapfrog, Toys
Mattel is preparing a multi-million dollar marketing campaign for Thomas & Friends. The classic kids' brand will get a global 'Anytime is Thomas Time' ad campaign, a new online portal, more live events across North America and possibly ...
Tags: Mattel, marketing campaign, Thomas and Friends, toys
Company strikes two-year deal with Fisher-Price for pre-school brand. Jumbo Games will launch a range of Little People games and puzzles in spring/summer 2013. The firm struck a two-year licensing partnership with Mattel's Fisher-Price ...
Tags: Little People games, games, Jumbo Games, Jumbo, toy industry
Retail and supplier seasonal marketing spends are up year-on-year. Two thirds of toy firms surveyed by ToyNews say they’re spending more on marketing their products for Christmas. Some 66 per cent of firms have a higher ...
Tags: Toy firms, Christmas, Toy, toy retailers
Are the days of a single hot toy over? Retailers predict kids tablets, Furby, Nerf and LEGO to be this year's top sellers. Most of the UK’s top retailers of toys believe that rival kids’ learning tablets LeapPad 2 and InnoTab2 ...
Tags: Toy Retailers, Toys, Christmas
Mattel 01628 500 000 Mattel had two of the top five family games last year, according to NPD December 2011 data, and Uno was the number one card game. This season it has a number of fresh products, including Chameleon Crunch, which ...
Tags: Sector Guide, Puzzles, Games
Mattel Apptivity launched in August – it’s a new concept for kids where ‘toy meets tablet’, enabling them to play with their favourite toy on iPad. While opening the door to new brand engagement, Apptivity creates ...
Tags: Apptivity, Mattel, Apptivity toys
Disney has hundreds of licensing partnerships in place across Europe and toy sales for its big IPs are climbing. With huge films like Planes and Monsters University on the way, the opportunities for toy firms are bountiful. Anna ...
Tags: Disney, Anna Chapman, Toys
Spiel is the famous annual games fayre held in Essen, Germany. According to official Spiel website, Spiel is "Four days of fun: meeting friends; playing and testing thousands of games and novelties together with gamers from all over the ...
Tags: Essen Spiel, games fayre, Spiel website, games
Focus for 2013 show is on digital worlds and success with online marketing. Next year's Global Toy Conference at Nuremberg will focus on Digital Worlds: Success with Online Marketing and E-commerce. The event will take place ...
Tags: digital toy, online marketing, Global Toy Conference, toy industry