Parents can submit photos, videos and comments with the dedicated hashtag to power Thomas along his virtual journey. Mattel has launched a new Thomas & Friends brand campaign in a bid to build momentum towards the arrival of The Great ...
Tags: Mattel, Thomas&friends, The Great Race, TeamThomas
De la Renta was the first fashion designer to create an outfit for Barbie, back in 1985. Mattel has teamed with Oscar de la Renta to launch the Oscar de la Renta Barbie doll. Oscar de la Renta was the first fashion designer to design ...
Tags: De La Renta, Oscar De La Renta, Mattel, New Barbie Doll
In his new role, Adler will be in charge of designing baby furniture, apparel and toys, with his first premium priced line set to debut in September. Mattel has revealed that designer Jonathan Adler will be joining the company as creative ...
Tags: Jonathan Adler, Fisher-Price, Mattel, Appointment
Fireman Sam: Alien Alert and Bob the Builder: Mega Machines - The Movie are both set to air in 2017. Mattel Creations, a new theatrical, television and digital content creation division from Mattel, has detailed new TV specials for ...
Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...
Tags: Rebecca Oatley, Cherish PR, Virtual Reality
New division will encompass Mattel's in-house studio, Playground Productions. Mattel has formed a new theatrical, TV and digital content creation division called Mattel Creations. Mattel Creations will utilise the firm's portfolio of ...
Members of the ToyNews Retail Advisory Board have united in the belief that the attitudes of the world's major toy suppliers towards the UK's indie scene need addressing before they become too marginalised With talk of big name mergers ...
The line includes popular characters from the American Girl's Girl of the Year range including Grace, Isabelle, Saige, McKenna and Nicki. Mattel’s leading American Girl brand has made its first move into the construction toy ...
Tags: Mattel, Mega Bloks, American Girl
With more than 37 years of experience in the industry, Schaden joins the company as its new executive VP of sales. Alex Brands has revealed that toy industry veteran Chris Schaden will be joining the company as its new executive VP of ...
Tags: Alex Brands, Appointments, Chris Schaden
Steve Reece shines a spotlight on how more and more social media campaigns are forcing toy firms take an initiative when it comes to issues driving and supporting social change. At last our industry is seizing the social media initiative ...
Tags: Steve Reece, Barbie, LEGO
The NPD Group has revealed that Star Wars led the US toy market to a 6.7 per cent growth following the launch of the franchise's toys on Force Friday. Star Wars stormed to the top of the toy charts last year, having generated more than ...
Tags: Star Wars Toy, toy market
The two will develop multi-platform content inspired by Mattel hit Bob the Builder, Fireman Sam, Little People and Polly Pocket properties. Mattel has entered into a long-term partnership with DHX Media to develop and distribute a raft of ...
The trio will reveal new toy lines based on the upcoming blockbuster movie at Comic-Con next month. LEGO, Hasbro and Mattel are among the first toy firms to detail lines based on Star Wars: The Force Awakens. The first wave of toys ...
Tags: LEGO, Hasbro, Star Wars Toys
Sales of Hot Wheels and Matchbox brands grow by 10 per cent in first quarter results. Mattel’s worldwide net sales have enjoyed a five per cent increase in constant currency, following ‘steps taken to implement a rapid ...
2016 will see the introduction of a break-frame illustrative style designed to position Barbie for a new generation of girls. Mattel has detailed new plans for its publishing division at this year's Bologna Book Fair. This year will see ...