Trade shows yield a significant range of professional benefits and opportunities. While manning your trade show booth is important, there are other goals that can exist while at your event. Yes, there will be many direct competitors, but ...
Tags: Trade shows, 5 Tips, Networking
Beware exhibitors: After 12 years in the trade show industry, I’ve finally been introduced to the consequences of a mixed shipment. We were hit with “special handling” (aka drayage) charges because of this mixed shipment. ...
Tags: exhibitors, trade show, Budget
All you need to capture fantastic and authentic video at your next trade show is a smartphone and a twenty-five dollar microphone. People love to watch videos, and they love to share them. According to Facebook Media, in just one year, ...
Tags: Trade Show, smartphone, microphone
Are you about to design a brand new exhibit? Or maybe you are about to completely change a current trade show booth. Whichever it is, you should be extremely strategic about the design process. Not only do you want to consider the customers ...
Tags: 4 Things, Trade Show, Potential Customers
When it comes to exhibiting, something every company must determine is whether renting their display is more beneficial than buying them. As a matter of fact, there are certain benefits to trade show display rental, as well as purchases. ...
Tags: Exhibitors, Trade Show Displays, Renting
After your exhibit is finalized and built, the most challenging part of a successful trade show execution is shipping your display. Getting your exhibit from Point A to Point B can prove more challenging than most expect. Streamline the ...
Top 10 Orlando Trade Shows Orlando, Florida is consistently one of the largest trade show and exhibition cities in the country. Home to more than a dozen amusement parks, most notably Walt Disney World and Universal Studios, Orlando is ...
Tags: Top 10 Orlando, Trade Shows
With only a limited time to draw attention to your trade show display, say it bolder and brighter with the use of trade show technology! Today’s exhibitors are continually looking for ways to enhance the visitor experience to their ...
Tags: trade show display, Technology, LED lighting
I often hear this question: “Help, please! My trade shows are under attack from management! What is the value of meeting a customer or prospect on the trade show floor versus in their office?” Trade Shows Work An estimated ...
Tags: Trade Show Exhibiting, Value
Although we’d all love to know the secrets to the best booth staff, there really is no one answer. Selecting the right people for the job is what you do for your business year round and the same rules should apply when attending a ...
It’s hard to believe, but there are times that as a client you really want to be contacted by a salesperson. In fact, many trade show attendees will often go to a show in hopes of finding relevant products that can make their lives ...
Tags: 7 Steps, Lead management, sales
2016 is just around the corner, so that means it’s time to start thinking ahead. Here are some quick tips to assist you in planning your trade shows and events for the new show season: 1. Review 2015 Budgets Against Actual ...
Tags: planning, 5 Steps, 2016 Events
Are you a business owner looking to get into the trade show arena, but feel like you just don’t have the budget to purchase the right type of exhibit for your needs? Tabletop displays are a proven resource for businesses of every size ...
Tags: Tabletop Displays, Small But Powerful Resource, exhibits
Why Measure? In the era of big data and tight budgets, every expense needs to be justified. Moreover, measurement of all marketing programs is expected, especially for trade shows and events. Tracking the number of impressions from any ...
Tags: exhibitors, Effectiveness, Value
Light, technology and design will converge to reveal new solutions, new knowledge and new discoveries at LIGHTFAIR® International (LFI®) 2016. The world’s largest annual architectural and commercial lighting trade show and ...