Lifestyle changes and health concerns among the increasing middle class in China have boosted the popularity of outdoor activities. Weekends and holidays are often a peak time when you could see families all go together outside. Some ...
Tags: outdoor, kids, sports, recreational
Olympus has launched a brand-new rugged camera to get you through the summer season of adventuring. The Olympus Tough TG-5 is the latest rugged point-and-shoot from Japanese camera giant Olympus. It has a respectable 12-megapixel CMOS ...
The hero sheep can be seen skateboarding and stunt biking, with each animation accompanied by genuine Shaun the Sheep sounds. Augmented Reality sticker firm, Mardles has teamed with Aardman to launch a new range based on the popular ...
Tags: Shaun the Sheep, Mardles, Aardman
Nutcase Helmets has outsourced management of its sales on the Amazon marketplace to NetRush, a Vancouver, Wash. company that already manages Amazon sales for more than a half dozen specialty sports brands. Since launching in 2006, ...
Tags: Nutcase Helmets, Management, Amazon Channel
Superfeet welcomed Linda Balfour as its new global director of marketing. This hire comes in conjunction with the brand launching a number of new products. Most recently, Superfeet launched insoles designed for hunting and lifestyle ...
Tags: Superfeet, Linda Balfour, Global director
Granite Gear, the maker of backpack, travel and accessories, announced a team of handpicked individuals for its first ambassador program. The program, its members nicknamed the Go Getters, stems from Granite Gear’s evolution in the ...
Tags: Granite Gear, backpack, travel accessories, Go Getters
PeopleForBikes last week was in Washington D.C. for an all-women’s Fly-in with sixteen of top bicycle industry executives to help make biking better in America. PeopleForBikes leaders and industry executives met with members of ...
Tags: Peopleforbikes, biking
City Sports, the Boston-based specialty sporting goods retailer, has renewed their partnership with the Boston Triathlon. City Sports will co-produce two training clinics for first-time triathletes this summer with ethos, the owner and ...
Julbo, the French adventure eyewear brand, named EGMA Optical Supplies as its first local stocking distributor for the Middle East. Julbo started out by catering for skiers and mountain climbers with sunglasses, ski goggles and helmets. ...
Tags: Julbo, adventure sports, Sporting Goods
Ford Motor Company displayed an e-bike developed with Dahon Monday that uses rear sensors to warn cyclists of approaching vehicles. The car maker said the bikes are the result of a new experiment to study how electric bicycles can work ...
Tags: Ford, E-Bike Concepts
Schutt Sports, a leading manufacturer of football and lacrosse helmets, and Brain Sentry, a leader in the emerging wearable impact sensor market, today announced that Schutt will offer sensor-enhanced football helmets starting with the 2015 ...
Craft Sportswear North America has named Eric Schenker as its new chief executive officer. Schenker previously held the position of director of sales and marketing and will take over the role of CEO on his 10-year anniversary with Craft. ...
Tags: skiing, biking, running, alpine skiing, Sporting Goods
Heineken Canada is pleased to announce that it has signed a new 3 year partnership agreement with Silver Star mountain resort combining the strengths of Canada's number 1 Import Premium Beer with BC's third largest ski resort. As a ...
Tags: Strongbow Cider, Newcastle Brown Ale, Coors Light, Agriculture
Intrawest Resorts Holdings, Inc. has agreed to acquire the 50 percent interest in Blue Mountain Ski Resort that it does not already own from Blue Mountain Resorts Holdings Inc. for CAD $58.0 million. “With this accretive ...
Polaris, the U.S. manufacturer of off-road vehicles, has entered the rapidly emerging U.S. market for e-bikes by launching a mountain bike powered by an electric drive system developed by EVantage USA Inc. at Interbike 2014. Adam Rand, ...