Dutch beer company Heineken intends to revamp Carta Blanca, its Mexican beer brand, following the overhaul success of its another Mexican beer brand Tecate. Carta Blanca has a loyal consumer base in north of Mexico, but it has lost its ...
Tags: Dutch beer company, Heineken, Food
More than 325 technology companies based in the Northeastern region of the United States (Connecticut, New Hampshire, New Jersey, Maine, Rhode Island, New York, Massachusetts, Vermont and Pennsylvania) will debut their consumer technology ...
Tags: 2015 CES, consumer technology innovations, Consumer Electronics
The collection will launch across a series of music festivals this summer. Elmwood has created a unique pack for the shoes – a cardboard tube with a pop-top. The tube features hand written-style text communicating the brand's ethos. ...
To do this well, Adobe Creative Suite can only take you so far. 3D technologies, colour management and accurate colour proofing are at the top of the list and Elmwood will continue to invest in these products in 2014 to strengthen the ...
The aim is to make the supermarket a "true wine destination" and every wine brand has been revamped to suit "every occasion and price point". Accessibility was another key requirement. Elmwood's solution was to create a distinctive ...
Tags: Wine packaging, Packaging, Printing
Show organisers easyFairs said that this trend has continued since its launch in 2010. The show attracted world-class speakers, international exhibitors from all corners of the globe and 3,560 visitors, smashing last year’s record ...
Tags: Packaging Innovations, Packaging
Seven Seas Cod Liver Oil has arguably been an intrinsic addition to the cupboards of many UK households over the decades. Sitting alongside paracetemol, Lemsip, and other medicine cabinet mainstays, Cod Liver Oil has played a key part in ...
Just for Kids launches in stores nationwide throughout September across chilled ready meals including spaghetti bolognese, sausage and mash and chicken casserole, with the proposition ‘Kids at Heart, Mums in Mind’. This is not ...
The Packaging Innovations shows, organised by easyFairs, have built their reputation on being a great place to network and find new products. But they have also become a forum to learn about the latest ideas and trends right across the ...
The supermarket giant has unveiled the Little Big brand, which includes nappies, wipes and toiletries. Elmwood has created soft elephant illustrations, creating a “recognisable and emotive brand with broad market appeal and the ...
Tags: Packaging&Printing, Elmwood, Big Packs
Pig farmers turned sausage manufacturers Debbie and Andrew Keeble are set to launch their premium sausage brand Heck in Tesco on April 8, in direct competition with their former family brand Debbie & Andrew's sausages. What the Heck: ...
The Borough of Folcroft in Delaware County, Pennsylvania kicked off a new partnership with Community Recycling to encourage textile recycling and reuse while lessening landfill usage. By aligning forces, the two organizations hope to inform ...
Tags: Pennsylvania, partnership, Community Recycling, textile recycling
In the household category function has always taken priority over form. For supporting evidence of this statement you only need walk down the household goods aisle at your local supermarket where you will be met by a wall of very similar ...
Tags: household goods, supermarket, packaging, delivery mechanisms
Pop into your local supermarket and pick up a packet of own label chocolate digestive biscuits. Now carefully inspect the packaging. Across the front and back of the pack you’ll find a raft of information that goes beyond brand ...
Tags: label, packaging, brand messaging, recycling details
It’s been a summer of patriotism, not least for the nation’s packs. But with the Olympics following hot on the heels of the Jubilee, Simon Creasey considers if the Union Jack always the answer How times have changed. When the ...
Tags: Packaging Market, Packaging, Tyrrells