Mattel has revamped the Team Hot Wheels website to 'strengthen the brand's presence with boys'. It's been given a new look in preparation for the 2013 ‘Take the Challenge’ campaign. This challenges boys to create the most ...
Tags: hot wheels, mattel, website
German footballer Marco Reus visited the Nuremberg Toy Fair today to show off his custom Hot Wheels car. The 23-year-old Borussia Dortmund and German national team star presented the model to the press at Mattel's stand. His Hot ...
My three-year-old niece has an iPad. Ok, so it’s the family iPad, but she uses it frequently. As do her parents and her 12-year-old brother. Although they like the idea of kids’ tablets, for whatever reason her parents ...
The Camaro been offered in numerous special editions and treatments through the years, with many going on to adorn museums and inspire muscle-car enthusiasts. Like the recent Transformers package, the Hot Wheels edition is certain to bring ...