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InspirationWorks
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InspirationWorks Has Hired Kyna Covington as Trade Marketing Manager
May 6, 2013InspirationWorks has hired Kyna Covington as Trade Marketing Manager. She brings with her a wealth of marketing experience and will work alongside Katie Roberts, who will now focus on consumer marketing. "I'm delighted that Kyna is ...
Tags: Trade Market, Toys
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InspirationWorks Believes It Has "Covered Every Angle" in Keeping in-app Purchases
Apr 16, 2013InspirationWorks believes it has "covered every angle" in keeping in-app purchases at a safe level for children using its Kurio device. The firm has spoken out after the Office of Fair Trading announced it is to launch an investigation ...
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When Clinton Cards Entered Administration, Did That Influence Your Move Into Toys?
Mar 27, 2013When Clinton Cards entered administration, did that influence your move into toys? Stephen: No, it had nothing to do with it. We'd actually started a strategic review of our business a long time before Clintons entered administration and ...
Tags: Toys, Toys Interview
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She Has Hundreds, Thousands, Even Millions of Potential Readers
Mar 7, 2013There's nothing better than receiving a toy endorsement from a real mum or dad. But what are the challenges of managing blogs and what do parents really want from you? We ask mums and marketing execs. Forget the pain (and pleasure) of ...
Tags: toys, toy endorsement, mummy blogger
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a Host of Toy Companies Will Have a Presence at This Year's Mums Show Live
Feb 25, 2013A host of toy companies will have a presence at this year's Mums Show Live, including InspirationWorks and its Kurio kids' tablet. Other companies include Micro Scooters, Scoot UK and A Girl For All Time. The full exhibitor list can be ...
Tags: Mums Show Live, InspirationWorks, tablet
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A Host of Monsters University Electronic Learning Toys Will Hit UK Shelves This Summer
Feb 19, 2013A host of Monsters University electronic learning toys will hit UK shelves this summer. InspirationWorks, the company behind the Kurio kids' tablet, has reached a deal with Disney to launch an officially licensed smartphone and tablet ...
Tags: electronic learning toys, toy industry, toys
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The Gadget Show Live Has Named HolograFX as The Most Impressive Tech Toy on Show
Jan 25, 2013The Gadget Show Live has named HolograFX as the most impressive tech toy on show at Toy Fair. This is the second year the Gadget Show Live has picked out its favourite products at Toy Fair (Last year InspirationWorks' kids Android ...
Tags: Toy Fair, Gadget Show, HolograFX, impressive tech toy
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The Fact Certain Kids' Tablets Don't Contribute to Toy Industry Sales Is 'Complete Lunacy'
Jan 15, 2013The fact that certain kids’ tablets don’t contribute to toy industry sales is “complete lunacy”, says the firm behind Kurio. Retail sales tracker NPD currently classifies the VTech InnoTab and LeapFrog LeapPad ...
Tags: ertain kids, tablets, toy industry
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Hamleys Sees Its Operating Profit Rise 70 Per Cent to £3.9 Million for The 53 Weeks
Jan 7, 2013Surprise acquisitions,top level exec changes,retail casualties and the London 2012 effect,the continued dominance of LEGO and Moshi Monsters in-store–not to mention some eye-watering charity challenges…the toy business has ...
Tags: acquisitions, LEGO, Moshi Monsters, Mookie Toys
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Retail and Supplier Seasonal Marketing Spends Are up Year-on-Year
Dec 28, 2012Retail and supplier seasonal marketing spends are up year-on-year. Two thirds of toy firms surveyed by ToyNews say they’re spending more on marketing their products for Christmas. Some 66 per cent of firms have a higher ...
Tags: Toy firms, Christmas, Toy, toy retailers
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There's Been a Whirlwind of Events and Launches
Dec 19, 2012It has been a veritable stampede this week. There’s been a whirlwind of events and launches - just as the kids feet hit the playground the diary dates have started to stack up again in earnest – although that might sound like a ...
Tags: dream toys, peter jenkinson, Toys, Toyologist
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Electronic Toys Are Very Popular with Children and Are Increasing in The Toy Market
Dec 18, 2012Despite a recent backlash by play purists who argue that electronic toys stifle imagination and are environmentally-unfriendly, electronic toys are very popular with children and are taking an increasing share of the toy market. So what ...
Tags: Electronic Toys, Toy Guide, Toys
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The Gadget Show Named InspirationWorks' Kurio 10 as One of The Top Ten Gadgets
Dec 14, 2012The Gadget Show named InspirationWorks' Kurio 10 as one of the top ten gadgets at the Gadget Show Live Christmas. Battling spider robot Attacknids and Bladez' inflatable remote controlled Android were also recognised in the top ten. ...