Mattel has enjoyed a spike in net sales in its second quarter 2017 financial results. The firm reported that net sales were up by two per cent as reported and up by three per cent in constant currency, versus the prior year's second ...
Mayka Tape first went viral on Indiegogo earlier this year, under the name Nimuno Loops. Zuru is joining forces with the UK’s LEGO fan convention, Bricklive, for the unveiling of the Mayka Toy Block Tape. Zuru has designed an ...
Tags: Mayka Tape, Toy Block Tape
The line includes popular characters from the American Girl's Girl of the Year range including Grace, Isabelle, Saige, McKenna and Nicki. Mattel’s leading American Girl brand has made its first move into the construction toy ...
Tags: Mattel, Mega Bloks, American Girl
"There'll be no shortage of Minions products this time around," UK toy retailers tell ToyNews. The UK trade is fully primed for the success of Minions this year, with retailers confident in product levels ahead of the film’s release ...
Tags: Minions products, toy retailers
This year sees the construction firm inject new products into its pre-school, girls and boys lines. Autumn/winter 2015 is set to be a big season for Mega Brands as it continues to build upon its successful pre-school ranges, including the ...
Tags: birthday hat, play-sets, Toys
Creative Steps magazine has revealed the winners and highly commended entries across all 21 categories, including Toys and Games and Role Play. The results of the 2014 Creative Awards are in. After months of testing, Creative Steps ...
£1 will be donated to Bliss for each Mega Bloks First Builders Big Building Box (100 Pieces) sold during the campaign. Mega Brands has partnered The Entertainer to raise funds for baby charity Bliss through sales of the Mega Bloks ...
Tags: Mega Brands, Entertainer, Toys
Summer initiative aims to help children and parents recognise the value of outdoor play MEGA BRANDS is launching a range of retail promotions and offers designed around a 'Get out and Play' theme, set to boost sales of its First Builders ...
Tags: Toys
Mattel sees the acquisition as an 'opportunity to broaden its relationship with its entertainment partners'. Mattel, Inc has acquired Mega Brands for $460 million. Mattel stated that the acquisition 'advances Mattel's global growth ...
Tags: Mattel, Acquires, Mega Brands
Construction toy firm will preview new line based on popular Nickelodeon animation at this year's American Toy Fair Mega Brands is expanding its Mega Bloks kids' construction toys portfolio this year with Nickelodeon's popular animation ...
Tags: Toys, Toy Fair, construction toys
Mega Bloks First Builders Big Building Bag retains number one Junior Construction Item for seventh year running Mega Brands is celebrating a flying start to the year, as 2013 saw the firm crowned the number one Junior Construction Brand. ...
Tags: coloured blocks, toys
Construction toy firm Mega Brands has launched a new microsite for parents. The site, parents.megabloks.com/en-us/, contains three key areas: Growing up with Mega Bloks, Articles and Activities. Growing up with Mega Bloks features a toy ...
What is sustainable packaging and does it even exist in today's market? Dr. Liz Wilks, European Stakeholder and Sustainability Manager for Asia Pulp and Paper, explains. Packaging is a vital part of the toy industry. It protects products, ...
Tags: toy packaging, Toys, Opinion
Construction brand Mega Bloks is introducing new products to its First Builder pre-school range this year. Fresh toys with lights, music and sound will arrive this autumn/winter, as will one of Mega's biggest play-sets to date. Mega ...
Tags: Toys
The new Barbie building blocks range represents Mega Bloks’ largest launch in the UK. The girls’ construction line – out in the UK on March 9th and licensed by Mattel – will be backed by mammoth marketing ...
Tags: Barbie, Mega Bloks, girls construction line