When Dean Hudson was 12 years old, he'd bribe his brothers and sisters to read computer manuals to him. Hudson's vision was muddled by glaucoma, and he wanted to learn how to code on the computer his dad brought home. "At that age, I'd ...
Amazon is looking to hammer a final nail into the coffin of traditional cable television by streaming live sports, according to a new report. The Wall Street Journal has published an extensive report detailing Amazon’s supposed bid ...
NBA 2K17 gamers who hit their Fitbit targets will be see their player’s performance boosted within the game. As part of a new partnership between Fitbit and 2K Sports, those who amass 10,000 steps in a day will be rewarded with ...
Tags: NBA 2K17, Fitbit targets
Nintendo Switch – What is it? Nintendo Switch is the next video game console from Nintendo, splicing together a traditional home console with mobile gaming, allowing players to take the hardware on the go. Switch was recently ...
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Coca-Cola South Pacific has launched its Powerade 2016 Rio Olympics marketing campaign. Powerade first debuted at the 1992 Barcelona Olympics and has a 24 year cross-promotional relationship with the Olympic Games. The ...
Tags: Coca-Cola, Rio Olympics
Fanatics has signed a long-term extension of its deal to operate the e-commerce site for the National Football League while also expanding its online and manufacturing rights with the league. Beyond continuing to operate nflshop.com and ...
Tags: Fanatics, NFL, National Football League
During his last NBA game on Wednesday, the Lakers honoured Bryant's career by giving out the figures to fans. To commemorate Kobe Bryant’s 20-year career with the LA Lakers basketball team, the Lakers have designed custom limited ...
Tags: Action Figure, La figures, Kobe Bryant, Basketball
McDavid and Shock Doctor, two leading athletic protection providers, signed their first dual-brand athlete ambassador, 2015 NBA Champion Harrison Barnes. In his new role as global athlete ambassador, Barnes will exclusively wear ...
Tags: McDavid, Shock Doctor, Athlete
The Gatorade Company, in collaboration with USA Today High School Sports, named Jayson Tatum of Chaminade College Preparatory School (St. Louis) as its 2015-16 Gatorade National Boys Basketball Player of the Year. "Jayson really deserves ...
Ruffles All Dressed potato chips get reintroduced in the US market. The hard-to-describe, hard-to-put-down flavor took Americans' hearts and stomachs by storm last fall during its limited engagement and left fans begging for more when the ...
Tags: potato chips, US Market
Adidas will emerge from 2015 with one of China's best reputations for corporate social responsibility thanks to recognition from a variety of domestic non-profits and the Chinese Communist Party. On Nov. 1, the Chinese Academy of Social ...
Tags: CSR Awards, Adidas China
Supporters from around the world come together in St. Paul, Minnesota for 15th annual So The World May Hear Awards Gala in 2015. [Photo/starkeyhearingfoundation.org] Fifth-grader Xie Wen'an lost his hearing at an early age. Although he ...
The new prestigious Tatel restaurant in the centre of Madrid offers Spanish cuisine of the highest order and an air of exclusivity. Lighting scenes create the perfect atmosphere. The light management system also offers individual adjustment ...
Tags: Smart LED Lighting, Restaurant
Adidas reached an agreement to continue its partnership with North Carolina State. Adidas will guarantee the university at least $6.45 million per year in retail product and financial considerations to the Department of Athletics, more than ...
Tags: Adidas, athletic footwear, apparel
Athletic footwear and apparel maker Adidas has announced an unprecedented partnership with basketball superstar James Harden of the Houston Rockets. One of the NBA's most prolific scorers and recognizable players begins the long-term deal ...
Tags: Athletic footwear, Adidas