Mercedes-Benz has premiered its new A-Class L Sedan at the Beijing International Automotive Exhibition (Auto China 2018). The notchback model being presented there features a 6 cm longer wheelbase (2789 instead of 2729 mm) and is a ...
Tags: Mercedes Benz, Auto China 2018
Ford has expanded the use of Microsoft’s HoloLens mixed reality technology to all of its global centers to speed up vehicle design. Ford designers can now wear a pair of wireless headsets to see several digital designs and parts, as ...
Swedish packaging firm Tetra Pak has introduced new ice cream extrusion line for medium-capacity producers. The new ice cream extrusion line employs an independently controlled horizontal cutter to slice the ice cream as it exits from the ...
Based in Shanghai, each of the centres will boast virtual and augmented reality technology, character interactions and more. Hasbro and Dan Mintz's DMG Entertainment are joining forces to launch a line of interactive Transformers digital ...
Tags: Hasbro, Transformers
Microsoft Research is developing augmented reality glasses that will offer vision correction, among other features. When Microsoft announced HoloLens in 2015, it committed itself to pushing AR into the mainstream. Now, the company has ...
Tags: Microsoft, reality glasses
Swedish packaging firm Tetra Pak is using Microsoft HoloLens mixed reality technology to speed-up issue resolution for food manufacturers. The move will reduce machine downtime and productivity loss for the customer, and protect them ...
Apple is working on a new television set that will incorporate ‘mixed reality technology’ according to noted tech evangelist Robert Scoble. Speaking at the Web Summit in Lisbon (via Wareable), Scoble said the new TV set has ...
Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...
Tags: Rebecca Oatley, Cherish PR, Virtual Reality
Everyone wants to get into the virtual reality game, including journalists. RT, formerly Russia Today, has announced the launch of a new mobile app for 360-degree video news. RT360 offers up panoramic video that puts audiences right in ...
Tags: virtual reality game, 360-degree video news, Electronics
The four-day 2015 Shanghai International LED Exhibition in Shanghai New International Expo Centre has been successfully concluded. Shanghai International LED show is one of the most important domestic exhibitions. LED manufacturers around ...
Tags: Chipshow, Reality Technology
The range features two lines: fantasy and adventure. Tobar is bringing Augmented Reality to the accessories sector with the launch of its new Magic Tattoos range. The new collection sees packs of 24 temporary tattoos bring artwork to ...
Tags: Tobar, Magic Tattoos, Toys
Unveiled today at the New York Toy Fair, the reimagined View Master is a $30 augmented reality gadget powered by Google’s Cardboard tech. Mattel has teamed with Google to revive the View Master and bring virtual reality into the ...
The all-new 2016 Toyota Tacoma is coming to Chicago along with several eye-popping concepts and specialty vehicles that are sure to keep cameras clicking around the Toyota exhibit at the Chicago Auto Show. Toyota's presentation at McCormick ...
Tags: Toyota Tacoma, Chicago Auto Show, Auto
The arts and craft set from Vivid has been championed by the UK’s parenting site, Netmums. Crayola Colour Alive: Mythical Creatures has been voted as the top toy approved by mums at London Toy Fair 2015. The arts and craft set ...
Tags: parenting site, Toys
Color Alive allows kids to photograph and virtually animate their creations before having them 3D printed. Crayola has unveiled its latest initiative to bring art and crafts in to the 21st century, allowing kids to virtually animate and ...
Tags: 3D Systems, 3D printing technology, Toys