Formula 1 driver Max Chilton has also created an exclusive Skylanders toy for Make-A-Wish. Ben Collins (former The Stig) and Formula 1 driver Max Chilton have designed special Skylanders SuperChargers toys to raise money for the ...
Tags: Skylanders, Make-A-Wish, Ben Collins, Stig
Titled Eon’s Elite, the range will feature collectable versions of fan-favourite Skylanders characters. Activision Publishing has revealed its plans to launch a new set of premium Skylanders toys this autumn. The firm revealed its ...
Tags: Activision, Premium Skylanders Toy, Toys
Distributor The In Thing has moved into a new office which is double the size of its previous premises. It also increased its turnover by almost 50 per cent during its 2012/2013 financial year. The firm’s head of marketing, ...
Tags: Toys, Toys Industry
More than 100 million Skylanders toys have been sold across the globe. And the Skylanders franchise has just passed the $1 billion mark in terms of worldwide retail sales. Both figures inclusive of toy and accessory packs, according ...
Tags: Skylanders toys, retail sales, toys
Around 6.2 million Skylanders figures were sold in the UK last year. MCV reports Activision’s kids franchise was the UK’s biggest physical video games brand last year, with Skylanders toys representing 25 per cent of all video ...
Tags: Skylanders, physical video games, toys
Surprise acquisitions,top level exec changes,retail casualties and the London 2012 effect,the continued dominance of LEGO and Moshi Monsters in-store–not to mention some eye-watering charity challenges…the toy business has ...
Tags: acquisitions, LEGO, Moshi Monsters, Mookie Toys
It’s been an incredible year for Skylanders. Why do you think it’s been so continually successful? Well, apart from the obvious fact it's a superb concept it's down to 1. Marketing spend, 2. Marketing spend and 3. Marketing ...
Tags: In Thing, Skylanders toys, Skylanders Giants