Nestlé Waters North America has launched a global advertising campaign focused on its NestléPure Life bottled water brand. Since its launch in Pakistan in 1998, Nestlé Pure Life has become the global category leader, ...
Tags: Nestle, Pure Life Focuses, PET plastic
Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
Aldi supermarkets in the UK have taken a unique approach to advertising their 2016 Easter offerings. They are parodying two popular advertisements by other well-known brands. In one advertisement, Aldi has re-created Cadbury’s ...
Tags: Aldi, Advertisment, Cadbury, Coke
The video features key Disney Store products engaged in an intricate Rube Goldberg machine through a festive Disney Store. Disney Store has unveiled its festive TV advertisement for 2014, featuring a chain reaction of Disney products ...
Tags: Disney Store, Christmas, Toys
After a month of marketing the federal exchange site as "not broken anymore," the White House has tossed the ball to Magic Johnson and Alonzo Mourning in new ads touting health insurance to begin running Thursday. Both men offered up their ...
Foreign media reports said that Tencent Holdings Limited (SEHK: 0700) has invited star singers Rainie Yang and Show Lo for advertising, aiming to snatch more market share in Singapore. Louis Song, Tencent International Business Group ...
Yogurt or yoghurt or yoghourt (/ˈjoʊɡərt/ or /ˈjɒɡərt/; other spellings listed below) is a dairy product (soy milk, nut milks, such as almond milk, and coconut milk can also be used) produced by ...
Tags: Yogurt, Dairy Product
Mattel's Matchbox brand is celebrating its 60th anniversary with a new TV advertisement. Matchbox has also launched an iconic, collectable 24 die-cast car collection to commemorate the brand's milestone, each of which comes with a ...
Outsourcing is on the rise; according to an article at SME Web, UK businesses have increased their spending on freelancers by 134% this year. This makes UK businesses the second largest employers of freelancers worldwide. Some business ...
Tags: Outsourcing, SME Web, freelancers, direct marketing
Mars Inc has extended its Uncle Ben's rice offering in the UK with the launch of a 'Twice the Fibre' line. The food giant is hoping to target parents looking to get more fibre into their family meals with the range, which offers "a blend ...
Tags: Mars, Uncle Ben, rice, rice price, food industry
Uncle Bens is launching a new range of quick and easy-to-prepare Twice the Fibre rice in the UK - which is the new addition to the rice brand's range of products. According to the company, with the blend of long grain rice and fibre ...