Indie reports uplift in dress up and accessories sales through the annual event. If you have spotted a gaggle of Harry Potters at the local toy shop or a group of Peter Pans skipping through the town centre, there's no need to panic, it's ...
Tags: Toys
"World Book Day has certainly been increasing in popularity in recent years, as has book character dress-up." As the popularity of World Book Day increases year after year, Rubie's is confident that this year's event will mark 'another ...
Tags: Toys, World Book, Book
Toy retailers are getting behind World Book Day with a host of promotions. Toys R Us is encouraging children to dress up for World Book Day today (pictured, March 7th). It is offering 20 per cent off Smoby products, as well as buy one ...
Tags: World Book Day, promotion, toy industry