The Visual Media Conference (VMC) 2015 builds on the success of last years’ conference, with attendance up by one third and attendee’s topping 135 delegates. The full house gained insight from expert speakers that highlighted ...
Tags: Visual Media Conference, The Art of Search, Office Supplies
Global Trade Summit 2017, sponsored by inQbrands brings to you leading industry speakers who will deliver the latest updates on promoting job growth across China and the US, while being an active participant for economic growth. You will ...
Tags: Trade Summit, inQbrands
The Pro Mach Flexible Packaging Group plans to demonstrate its range of machine systems and options at Pack Expo scheduled to be held in Chicago from 6-9 November 2016. At this booth, customers can learn more about the high uptime, small ...
Tags: Pro Mach, Flexible Packaging
Event marketing has been a staple of business marketing for decades, but as more businesses look for new and unique ways to market their products and services, the way businesses plan, advertise, design, and work events and trade shows has ...
The hardest part of exhibiting with trade show displays is getting people to come into your booth. No matter how great your product is; if no one sees it all of your efforts go to waste. The first step is to have a great display. TSNN ...
Tags: TSNN, eye-catching display, conversations
When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events, therefore success is dependent on their behavior ...
Tags: potential customers, booth staffers, fundamental problem
For trade show marketers, working a booth has one main goal: gather leads. Sure, sales are great, and networking is nice, but gathering a list of prospective buyers makes a day at a trade show worth it. During your hours working a trade ...
Tags: fun graphics, trade show, tire kicker
We sat down with Skyline Exhibits designers Stephanie Roiger, Amy Kubas, Greg Mathieson and Evan Detskas, who have a combined 50 years of experience designing in the trade show industry and were kind enough to help outline what you should ...
Tags: Stephanie Roiger, RFP
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can ...
Tags: office space, pop-up, convenient way
Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows and events, one thing is consistently desired; intriguing design. We wanted to explore the history ...
Tags: historical designs, Greg Mathieson, Skyline
The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone. But how do you do that? I’ve found in my years of trade show experience there are 5 ...
Tags: demonstration, guard up, target market
In food product development, ingredients and marketing are two of the key drivers. You may know what you want, but you also need to know what you don’t want! You don’t want any restrictions on marketing choices or product ...
Tags: Food Product, Foodlegal Symposium
Appropriately themed “Envision the future of lights” after its mission, the 20th edition of the Guangzhou International Lighting Exhibition had participants sharing inspirational ideas and innovative technologies. Dialogue of ...
LIGHTFAIR® International (LFI®), the world’s largest annual architectural and commercial lighting trade show and conference, returns to Philadelphia’s Pennsylvania Convention Center in 2017 for its 28th-annual staging ...
Tags: LEDs, OLEDs, luminaires
Trade shows yield a significant range of professional benefits and opportunities. While manning your trade show booth is important, there are other goals that can exist while at your event. Yes, there will be many direct competitors, but ...
Tags: Trade shows, 5 Tips, Networking