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Lego Tops Wish Lists Ahead of Christmas

Oct 31, 2017

Ecommerce analytics firm Profitero has found the construction toy firm is still number one with consumers. LEGO is the brand leading the ‘most wished-for’ product list in the toys & games category online running up to the ...

Tags: LEGO, games, toys

Nitro Circus Construction Toys on The Way From K'NEX

Sep 29, 2016

The new line of toys are set to launch in autumn 2017. Construction toy firm, K’NEX, is set to develop a line of toys based on the global action sports franchise, Nitro Circus. “Nitro Circus Building Sets from K’NEX ...

Tags: K'NEX, Nitro Circus

Engino Welcomes Robert Mann as New VP of International

Sep 6, 2016

The firm is continuing its plans for international growth with new product and business development across new markets. Educational construction toy firm, Engino Toy Systems has appointed a new vice president of international in the form ...

Tags: Engino, Robert Mann, VP

Removal of Gendered Toy Categories Will Make TOTY Awards More Relevant, Says TIA

Aug 30, 2016

The TIA hopes that the removal of gendered categories in its 2017 TOTY Awards will make the event more reflective and relevant of the current marketplace. The Toy Industry Association has revealed its decision to drop gendered categories ...

Tags: TIA, 2017 TOTY Awards, removal of gendered categories

Goldieblox Books on The Way From Random House

Jun 23, 2016

The line of books based on the construction toy will hit shelves next year. GoldieBlox has teamed with Random House Children’s Books to launch a line books based on the construction toy property. The series, which will debut in ...

Tags: construction toy, Goldie Blox, passion

Toytesters. TV Awards 2016 Open for Entries

Jun 20, 2016

This year's event will be held at Kidtropolis during the October half term. The third annual ToyTesters.tv Awards is open for entries and will be held at Kidtropolis this year. The Awards is shifting location to Kidtropolis in a bid to ...

Tags: ToyTesters.tv Awards, Kidtropolis, Fun Toy

Magformers Launches Original Magformers Stamp to Highlight Safety Standards

Apr 11, 2016

'While other magnetic tile toys might look and feel like Magformers, they certainly don't meet our commitment to longevity, quality and safety as a leading brand and the new artwork will help to communicate that' says Magformers. ...

Tags: Safety Standards, Magformers, New artwork

American Girl Makes First Leap Into Construction Toys With Mega Bloks

Mar 23, 2016

The line includes popular characters from the American Girl's Girl of the Year range including Grace, Isabelle, Saige, McKenna and Nicki. Mattel’s leading American Girl brand has made its first move into the construction toy ...

Tags: Mattel, Mega Bloks, American Girl

Bildy Builds Foundations in Pre-School

Dec 14, 2015

After reaching its Kickstarter goal in just 24 hours, Bildy's designer Jane Bromfield believes that the construction toy will be popular with pre-schoolers, thanks to its various 'building boards' and connectors. After reaching its ...

Tags: Jane Bromfield, Toys, Builds Foundations

The LEGO Duplo Brand Rounded off 2014 in Style

Jan 9, 2015

“It’s a ringing endorsement for the brand and great to see the educational benefits and play value of our toys are being acknowledged,” said LEGO Duplo's Genelle Holton. The LEGO Duplo brand rounded off 2014 in style, ...

Tags: industry experts, peers, parents, Toys

Toarickbrick Made It Their Task to Pair The Frantic Fun of The Cat in The Hat Title

Jan 5, 2015

LEGO Ideas user wants to bring the frantic world of Dr. Seuss to the LEGO arena with educational play-set for kids and adults. Over the years, The Cat in the Hat has taken on numerous guises, from book form and animated series to a motion ...

Tags: LEGO Ideas, Toys

LEGO Reveals New Sets for The Start of 2015, Including New Minifigures, LEGO Elves

Dec 18, 2014

The firm has released it German catalogue, featuring new lines across LEGO City, Friends, The LEGO Movie, Star wars and more. LEGO has revealed a first look at its new sets for the start of 2015, including new Minifigures, LEGO Elves, ...

Tags: Minifigures, LEGO Elves, LEGO Avengers, Toys

LEGO Movie 2 to Feature More Female Characters and More Female Role Models

Nov 14, 2014

LEGO Movie director and writer Phil Lord and Chris Miller have revealed the sequel movie will feature more female characters and more female stuff. LEGO Movie 2 will feature more female characters and more female role models, the ...

Tags: LEGO Movie, LEGO Toys, Toys

LEGO is to end its partnership with Shell following a global campaign from Greenpeace

Oct 16, 2014

The Danish toymaker reveals it will not be renewing its co-promotional deal with the oil firm. LEGO is to end its long-standing partnership with Shell following a global campaign from Greenpeace. The Danish toymaker has revealed that it ...

Tags: LEGO, Partnership, Toys

An Spike in Sales Sees Toy Giant Cap Its Shipping to Canada's Independent Toy Retailers

Sep 30, 2014

An early spike in sales sees the toy giant cap its shipping to Canada's independent toy retailers until 2015. Independent toy retailers across Canada could be facing a LEGO shortage this Christmas. Following the success of The LEGO ...

Tags: Toy Retailers, Lego Shortage, Toys

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