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Rubie's Masquerade and Flair Celebrated The Launch of a New Range This Weekend
Mar 31, 2015The two firms timed the launch of new costumes and accessories to coincide with the release of the new short feature on March 27th. Rubie's Masquerade and Flair celebrated the launch of a new range based on Disney's Frozen Fever this ...
Tags: Rubie's, Frozen Fever, Toys
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Vivid Is Offering Moshi Fans The Chance to Have Themselves Turned Into a Moshling
Feb 7, 2014The 'transformation' is being offered as a competition prize included in the launch campaign for the Series 9 Moshling Blind Bags. Vivid is offering Moshi fans the chance to have themselves turned into a Moshling. The 'transformation' ...
Tags: Vivid, Moshling, Furnando, Ultra Rare
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Bigjigs Toys Is Sponsoring Mummy Bloggers Sussex Mummy to Represent The Brand
May 8, 2013Bigjigs Toys is sponsoring Mummy Bloggers Sussex Mummy and Being Mrs C to represent the brand at this year's BritMums Live event. The event will take place at The Brewery, London on June 21st and June 22nd. BritMums Live is the UK's ...
Tags: Bigjigs Toys, Toys
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ToyNews Established an Network of Parents to Keep UK Trade up-to-Date with Consumer News
May 8, 2013ToyNews has established an official network of parents to keep the UK trade up-to-date with consumer news, views and features. Members of the parenting network will help share their views on the toy market, write a monthly column and ...
Tags: ToyNews, Parent Network
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Rubie's Is Expanding Halloween Kids Collection with Gruesome Editions to Fancy Dress Range
May 2, 2013This trick or treat season, Rubie’s is expanding its Halloween kids collection with gruesome new editions to its fancy dress range. The new Zomboy and Zombet costumes are designed to deliver a fright with their scary prints and ...
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Character Options Is Celebrating Its Most Successful UK Toy Twitter Party to Date
Apr 1, 2013Character Options is celebrating its most successful UK toy Twitter party to date. Launched to honour its new Peppa Pig Theme Park toy collection, the social media event took place on March 26th and delivered nearly eight million tweets ...
Tags: toy
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The Toy Industry Should Not Underestimate The Value of Mummy Bloggers
Mar 7, 2013The toy industry should not underestimate the value of mummy bloggers, says Playmobil. The company was talking to ToyNews as part of a feature on the rise of mummy bloggers, along with other suppliers' marketing execs and bloggers ...
Tags: toy industry, toy, mummy bloggers
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She Has Hundreds, Thousands, Even Millions of Potential Readers
Mar 7, 2013There's nothing better than receiving a toy endorsement from a real mum or dad. But what are the challenges of managing blogs and what do parents really want from you? We ask mums and marketing execs. Forget the pain (and pleasure) of ...
Tags: toys, toy endorsement, mummy blogger
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Mattel Had Two of The Top Five Family Games Last Year, Uno Was The Number One Card Gam
Dec 18, 2012Mattel 01628 500 000 Mattel had two of the top five family games last year, according to NPD December 2011 data, and Uno was the number one card game. This season it has a number of fresh products, including Chameleon Crunch, which ...
Tags: Sector Guide, Puzzles, Games