outdoor enthusiasts articles & resources on Made-in-China.com

Top Outdoor Trends for 2019

Mar 13, 2019

Fueled by an ever greater need for people to unplug from their daily lives, the outdoor market is experiencing unprecedented growth. People want to disconnect from the digital world and go back to nature. Outdoor enthusiasts want to ...

Tags: outdoor apparel, convertible pants, dry sack, backpack, hiking socks

Bota Box Introduces Premium Bag-in-Box Dry Rose

Apr 7, 2017

Delicato Family Vineyards has introduced new Bota Box Dry Rosé, in reponse to the upward sales trends of Rosé and the continuing growth of Bota Box in the industry's fastest growing segment "The typical Bota consumer drinks ...

Tags: Bota Box, Bag-in-Box

Toyota Backs Yakima's Road Warrior Program

Jun 27, 2016

Yakima Products Inc. is partnering with Toyota for its Road Warrior Program, which gives consumers the chance to test products at more than 75 cycling, outdoor and automotive events across North America. The new partnership makes Toyota ...

Tags: Toyota, outdoor adventurers, Yakima Products Inc.

Smith & Wesson Q4 Revenues Exceed Expectations

Jun 20, 2016

Smith & Wesson Holding Corp. reported revenues rose 22 percent in its fourth quarter ended April 30 and earnings that easily topped Wall Street expectations. ADVERTISEMENT >Fourth Quarter Fiscal 2016 Financial Highlights Quarterly net ...

Tags: Smith&Wesson Holding Corp, financial highlights

Cobra Electronics Acquires WASPcam

Apr 21, 2016

Cobra Electronics, which rose to prominence with the CB Radio craze in the 1970s, has entered the action sport camera game by acquiring WASPcam, which distributes affordable, high-performance HD action-sports cameras and accessories to ...

Tags: Cobra Electronics, WASPcam, Acquisition

Dick's SG Q3 Profits Slowed by Warm Weather

Nov 18, 2015

Dick's Sporting Goods reported adjusted earnings per share rose 10 percent in the third quarter, coming in at the lower end of its guidance. Same-store sales inched up 0.4 percent. The retailer also lowered its EPS and same-store guidance ...

Tags: Dick, Sporting Goods, athletic footwear

Dick's SG Reveals 2015 Holiday Shopping Plans and Promotions

Nov 13, 2015

Dick's Sporting Goods announced its plans for the upcoming holiday season, ensuring customers are able to find the perfect "Gift That Matters" for the athletes and outdoor enthusiasts on their holiday shopping lists. The program includes ...

Tags: Dick, Sporting Goods

Granite Gear Announces Ambassador Team

Nov 10, 2015

Granite Gear, the maker of backpack, travel and accessories, announced a team of handpicked individuals for its first ambassador program. The program, its members nicknamed the Go Getters, stems from Granite Gear’s evolution in the ...

Tags: Granite Gear, backpack, travel accessories, Go Getters

Mike Hess Brewing Introduces Its Open Mike Beer Can with Pull Tab

Nov 6, 2015

Mike Hess Brewing has introduced its Open Mike beer can, becoming the only brewery in California to use Crown Holdings’ patented 360 End technology. A simple pull tab removes the entire top end of the can, effectively turning the ...

Tags: Mike Beer, Pull Tab

Backbone Media Lands Vista Outdoor Account

Sep 16, 2015

Vista Outdoor Inc., a global designer, manufacturer and marketer of products in the outdoor sports and recreation markets, has appointed active lifestyle agency Backbone Media as its agency of record for communications strategy and public ...

Tags: Vista Outdoor, outdoor sports, recreation markets

Bridgestone Introduces Special Edition All Season Tire

Sep 10, 2015

Bridgestone has launched the special edition Firestone-brand Destination A/T tire for pick-up trucks. The company said that it has given it a rugged yet stylish look to make it more appealing to outdoor enthusiasts. It features etched ...

Tags: Bridgestone, A/T tire, pick-up trucks

Field Stream to Open First South Carolina Store

Aug 20, 2015

Field & Stream, a specialty hunting and fishing retail chain being launched by Dick's Sporting Goods, will open its first store in South Carolina and 14th store nationwide on Thursday, August 27 at Centre Pointe in North Charleston. An ...

Tags: sports goods, Field&Stream, Dick's Sporting Goods

Line-X Announces The Grand Opening of Their First-Ever Master Franchis in Australia

Jun 24, 2015

Line-X Protective Coatings, the global leader, developer and provider of high performance protective coatings, announces the grand opening of their first-ever master franchise in Australia. Based in Welshpool, the store includes a ...

Tags: Protective Coatings, high performance Coatings

Cooper Introduced New Discoverer Stt Pro Variant to Manoeuver Challenging Road Conditions

Jun 23, 2015

US-based tire manufacturer Cooper has introduced new Discoverer STT Pro variant to manoeuver challenging road conditions. Armed with a silica-infused tread compound, the new variant of tires are said to display a better wet traction ...

Tags: Cooper, Tire, tire manufacturer

Two US Senators Reintroduced a Bipartisan Legislation

May 5, 2015

Two US Senators - Kelly Ayotte and Maria Cantwell - have reintroduced a bipartisan legislation that would lower or eliminate outdated tariffs on recreational outerwear and support America's outdoor economy. On her official web page, ...

Tags: Outdoor Industry, outerwear

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