February 10th, 11th and 12th, Feria Valencia will host the the new show, Maderalia Selection, betting around the areas of materials, components, technology and finishes to complement the showcase of Cevisama and Feria Habitat Valencia and reinforce the global initiative ‘See You in Valencia 2015′.
The meeting will host top-lever exhibitors with a very select product aimed at professionals of Habitat and construction. These materials, finishes and solutions with a high technological component and innovation attracts the interest of both industry and prescribers. Profiles, panels of high-performance finishes with ‘nano-particles’, technological applications for architecture and construction solutions are just some of the products that can be found at Maderalia Selection.
Synergies with Cevisama and Habitat
This new show stems from the interest of exhibitors and visitors of Fimma – Maderalia – which maintains its traditional biennal aim to return to the fair calendar in 2016 – further enhancing every year rather than every two years, the synergies arising from Cevisama and Habitat around the sectors of architecture, decoration and interior design.
In fact, in a satisfaction survey conducted on the last edition of Fimma Maderalia, 76% of exhibitors and 91% of the visitors considered the celebration of Hábitat and Cevisama together a success. According to them, the ability to call increased, attracted new types of visitors and achieved a greater presence of foreign clients. Therefore, Maderalia Selection emerges as a logical evolution to meet the needs of the prescriber and professionals of the Habitat and construction sectors.
Three Days and a Congress of Innovation
Unlike Cevisama and Habitat, which will be held over five days (from February 9th to the 13th), Maderalia Selection will have be a duration of three days ( the 10th 11th and 12th). And it is the new Salon to carefully bet on an event with an aesthetic and very polished presentation, prime in quality and innovation of the product through a rigorous selection process.
In addition, another one of the main axis of Maderalia Selection will be a celebration in parallel of powerful Congress and Innovation Forum that will include various seminars and workshops for product presentations. Thus, Feria Valencia is already working with technological institutes and various operators and industry experts to articulate a program on aspects such as new materials and their applications, solutions for construction and decoration, energy efficiency, ergonomics, home automation, new technologies, productive flexibility or new technological applications in the field of architecture.
