Mesago Messe Frankfurt Corporation began its preparation for Interior Lifestyle Tokyo 2012 late last year.For the first time,Interior Lifestyle Tokyo will feature Creative Direction,a team made up of four members charged with creating new concepts and events.The reative Direction team consists of Akio Aoki(creative director),Daiki Koshiba(lifestyle producer),Dan Namura(designer)and Miki Honma(journalist).
The spatial design of Interior Lifestyle Tokyo–one of the highlights of this fair–will be entirely renewed to display a wide range of elements including latest trends and upcoming talents.The four leading figures in the interior design industry who make up the Creative Direction team will also develop the fair to respond to contemporary needs.
At last year's fair,521 exhibitors from 16 countries participated,while 24,085 visitors from 20 different countries were in attendance.In a survey conducted,only 0.9 percent of respondents said they did not intend to participate in the 2012 edition of the fair.The remaining 99.1 percent either said they will exhibit or are considering exhibiting again this year.
One of the special highlights at Interior Lifestyle Tokyo 2012 is the Feel Good Store,which will occupy the Atrium at the exhibition.The theme of this showcase is'Travel,Living,Ethical and Smile'.A variety of consumer products will be offered at this premium location in line with this year's theme.
