Volvo Trucks continues with original marketing, this time through reality TV with the artist Mapei. During a nine-day road-trip through Europe, she will record a new music video with director Liza Minou Morberg. To help them, they have a Volvo truck filled with props and one of the world’s best drivers, Jens Karlsson from “The Epic Split”. The result can be seen in the TV series “Reality Road”.
“With ‘Reality Road’ we want to show the strength of our service offerings,” says Per Nilsson, Director Public Relations Volvo Trucks. “For a truck to stay on the road, the services that are linked to it are just as important as the vehicle itself. At the same time, we want to produce TV entertainment that attracts a wider audience. As far as I know, we are the first company to use reality TV for marketing purposes,” he says.
During the series, Mapei, whose latest release was the hit ‘Don’t Wait’, and the director Liza Minou Morberg, record a music video for Mapei’s new song “Million Ways to Live” Assisting them is Jens Karlsson, truck driver for 28 years and precision driver in Volvo Trucks’ commercials ‘The Epic Split’ and ‘The Ballerina Stunt’.
“My task in the series is to drive the truck and make sure that the trip is carried out as safely as possible and also, to show what working as a truck driver means. I have been on camera before, but this was really something completely different. Previously, I just drove and didn’t have to talk in front of the camera,” says Jens Karlsson.
In addition to seeing Volvo Trucks’ services being put to the test in various ways, you can follow Mapei as she gets acquainted with and challenges the trucking world. Among other things, we see her when she performs with drag show artists on a truck ferry to Poland, arranges a spontaneous gig in the suburbs of Paris, or accompanies a two wheel stunt in Berlin.
The series comprises a total of eight episodes. The first three are published on Volvo Trucks’ YouTube channel on June 11.
