Eureka Mobile Advertising, a start-up, founded by technology veterans, Rahul Jayawant and Yogesh Sholapurkar, has launched the world's first mobile phone utility that monetizes the idle screen to deliver exciting and relevant content to target subscribers. Eureka is currently available on the Google Play Store (Android), and will soon be made available on other platforms. By utilizing the idle screen space of the mobile phone, Eureka provides a unique opportunity for brands to engage with customers.
Built on the back of proprietary technology, Eureka works in partnership with telecom operators and brands. For subscribers that opt to download and continue using Eureka, the service offers a share of the advertiser revenue on a continued basis, along with cool deals, interesting content and relevant ads. For brands, Eureka offers better ROI, greater transparency and insights.
Mr. Rahul S Jayawant, Founder and CEO, Eureka Mobile Advertising, says, "With the kind of power that the mobile phone wields, it has become the single most important tool for marketers. With our pilot launch completed in India over the last eight weeks, we have seen overwhelming enthusiasm for our service from subscribers and CMOs. Over the next year, we aim to be present in multiple markets across the world. We see immense potential in this technology, and are excited about the opportunities that it presents."
