Sunbrella fabrics has launched “The Beach House,” Part III of Perspective New England that follows the makeover of a Narragansett, Rhode Island beach house from faded to fabulous in a series of seven online episodes. The story follows interior designer Kate Jackson of Kate Jackson Design as she breathes new life into the beach house through a sophisticated and kid-friendly coastal chic design.
“The Beach House episodes feature a series of design challenges that will resonate with families everywhere, whether or not you live on the New England coast,” said Gina Wicker, design and creative director for Sunbrella fabrics. “For this makeover, we looked to interior designer Kate Jackson to bring the beach house to life through her unique style, her fabric and color palette choices and her careful consideration of the family’s needs.”
A native of Rhode Island and working mom of three, Jackson understands intimately the challenges facing the owners of the beach house: Greg and Stacie Hall balance raising two active daughters and two dogs with running two small businesses.
“It’s not enough for a home to just be beautiful—it has to stand up to our active families and the busyness and messiness of our everyday lives,” said Jackson. “It was so fun to work exclusively with Sunbrella fabric for this project because it combines the style and beauty that consumers want with the high performance that families need.”
With a solutions-oriented approach to design, Jackson tackles fading in the living room and dining room; an open floor plan in need of a smarter furniture arrangement; a large beachfront backyard in need of defined spaces for dining and relaxing; and a new design for the girls’ bedroom/play area that reflects their personalities and can grow with them into their tween years.
“Sunbrella fabrics are really the perfect solution for the modern family home and I think Kate was able to show us that in her design of the beach house,” said Wicker. “From the sheer window treatments and retractable awnings that let in just the right amount of light to the furniture upholstered in stain resistant Sunbrella fabrics, Kate has created a design that is sophisticated, kid friendly and livable.”
Additional online content includes blogs and short videos on tough interior design challenges, such as Jackson’s advice on hanging draperies in relation to transom windows and how to arrange furniture for different occasions. The series also will educate consumers on Sunbrella fabrics available at the retail level and how to gain access to additional Sunbrella resources by working with interior designers.
