Bud Light Lime has added new flavor Straw-Ber-Rita to its range.
Bud Light Lime Straw-Ber-Rita is an 8% alc/vol flavored malt beverage that blends the refreshment of Bud Light Lime with the taste of an authentic strawberry margarita.
Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels.
Bud Light vice president Rob McCarthy said, "The response to Lime-A-Rita, especially among non-beer drinkers, was tremendous, and we knew we'd tapped into a winning insight we could build on."
"Straw-Ber-Rita is a unique twist on a familiar flavor that only Bud Light Lime can deliver," McCarthy added.
The new brand will be available in three pack sizes: 12-pack, 8 oz. cans; four-pack 16 oz. cans; and 24 oz. cans.
6% ABV version of Bud Light Lime Straw-Ber-Rita is available in Maine, New Hampshire and Tennessee.
