Trade Resources Company News Therapedic International Aims to Boost Its Business with Its New Licensee

Therapedic International Aims to Boost Its Business with Its New Licensee

PRINCETON,N.J.—Top 10 bedding producer Therapedic International aims to boost its business in the Southwest and the West Coast with its new licensee in that area,Stress-O-Pedic Mattress Co.

Therapedic officials described Stress-O-Pedic,based in Ontario,Calif.,as one of the largest independent bedding manufacturers on the West Coast,and said the producer adds an important geographical presence to Therapedic's growing national reach.The company will represent Therapedic in the majority of California,Arizona and southern Nevada.

"It's exciting for Therapedic to have someone like Michael Mulligan at Stress-O-Pedic represent our brand,"said Gerry Borreggine,CEO of Therapedic."Our compatibility in terms of industry experience,values,and business ethics made this the quickest licensing deal Therapedic has ever signed.We have been searching to find a company in our Southwest territory whose goals and capabilities matched Therapedic's culture and philosophy.Stress-O-Pedic fills that void and I am thrilled to welcome them into the Therapedic family."

Stress-O-Pedic is a regional leader in creating premium sleep products at affordable prices,according to Borreggine.The company has been producing mattresses in Ontario for more than 30 years.

"I am thrilled to join a prestigious brand like Therapedic,"said Mulligan,who is Stress-O-Pedic's CEO."We considered several business opportunities before deciding to become a Therapedic licensee.We believe Therapedic's strong brand recognition among consumers and extensive industry experience gives us the ability to grow our business exponentially."

To celebrate the new partnership,Therapedic will host a private event for Stress-O-Pedic retailers at the Las Vegas Market at 4 p.m.Monday,July 30.

Source: http://www.furnituretoday.com/article/552880-Therapedic_signs_Stress_O_Pedic_as_licensee_in_Southwest.php
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Therapedic Signs Stress-O-Pedic as Licensee in Southwest
Topics: Furniture