A Doritos advertisement created by an Australian is the most shared advertisement of the 2016 Super Bowl commercials.
Ranked by US measurement agency Unruly, the advertisement reached number one by appealing to America’s humour and showing an unborn baby so excited to eat a Dorito the mother goes into labour.
According to Australian marketing news website Mumbrella, the advertisement was the idea of an Australian, Peter Carstairs, who entered Doritos’ “Crash the Super Bowl” competition. The competition allowed people to submit commercial ideas with the winner taking home US$1 million. Carstairs did not win but Doritos liked his advertisement so much the chip brand decided to pay an estimated US$5 million to air the commercial during the game.
Food and beverage brands dominate Super Bowl
Food and beverage brands dominated the 2016 Super Bowl commercials with five out of the ten most shared adverts, as determined by Unruly, advertising food or drinks.
Budweiser Beer came in third with a commercial staring British actress Helen Mirren speaking out about drink driving.
Heinz came sixth with a one-minute commercial featuring a group of sausage dogs dressed in hot dog costumes running to greet humans dressed as Heinz sauce bottles. A 30-second version of the advertisement took out tenth position.
Mountain Dew was seventh advertising its “Kick Start” beverage which is a combination of Mountain Dew, juice and caffeine (the drink is currently not sold in Australia). The commercial shows a dancing creature that is a mix between a baby, monkey and a puppy with Mountain Dew saying the creature is “three awesome things combined” and compares it to its drink.
