Consumers who attended the Worcester Home Show, held in Worcester, Mass., got to visit Eddy’s World—a whimsical world created by Eddy’s Flooring America that showcased the company's latest flooring trends.
Eddy’s transformed a 50 x 50-ft. area into a variety of worlds to create a fun and family-friendly shopping experience for consumers, while highlighting its selection of flooring products. When consumers toured Eddy’s Rain Forest, they experienced products designed to perform in highly moist areas. As they walked through the Fashion World, consumers felt like they’d just entered a department store with flooring products being displayed like clothes on racks.
“Today’s consumers shop and buy products differently and they expect to have an engaging shopping experience. We wanted to give consumers a fun and unique experience as they shop the show for their homes," said Howie Stein of Eddy’s.
