Beaulieu America, the residential division of Beaulieu Group, has launched a complete offering of luxury vinyl flooring on a limited basis to specified regions. Released under the Bliss brand name, the collection features planks and tiles in both floating and glue‐down installations, branded grouts and adhesive, Beaulieu Lab and FloorScore certifications, and a space‐saving merchandising and sample system.
According to Karel Vercruyssen, co‐CEO of Beaulieu America, Bliss LVF (Luxury Vinyl Flooring) should compete extremely well with other LVT brands. "Our Beaulieu Canada division has been very successful with LVF. We've built on that experience and fine‐tuned our styling and approach for our Beaulieu America dealers and their customers."
Collections include "Southern Expressions Plank," a floating floor system; "Picturesque Plank" with exotic wood looks; "Avenues Plank" for contemporary décor; and "Landscapes Tile" for the feel and appearance of natural stone, installed with or without grout.
All Bliss LVF products have been tested for VOCs, exceptional wear resistance and dimensional stability. Beaulieu has also added a proprietary antimicrobial plus antifungal finish to all of its LVF flooring. Every production must pass stringent laboratory testing before receiving the Beaulieu Lab Certified seal.
Product and displays are being shipped now and Beaulieu dealers are urged to contact their Beaulieu sales representative for scheduled availability in their area.
