Trade Resources Industry Views Create-a-Room Opened a Klaussner Solutions Studio to Showcase Custom Upholstery Options

Create-a-Room Opened a Klaussner Solutions Studio to Showcase Custom Upholstery Options

WINTERVILLE, Ohio -- Retailer Create-A-Room recently opened a Klaussner Solutions Studio here showcasing custom upholstery options.

Create-a-Room Opens Klaussner Solutions Studio

Retailer Create-A-Room recently opened a Klaussner Solutions Studio in its Winterville, Ohio, store. Shown here at a ribbon cutting for the studio are: Lorie Grandy, left, and Tommy Petrella, Create-A-Room; Mac McCarrell, Klaussner; Mike Postlethwaite, Create-A-Room; Chuck Welch, Klaussner; Lisa Ferguson and Derek Ferguson, Create-A-Room; and Len Burke, Klaussner.

The studio features American-made upholstered sofas and chairs, leather seating and reclining furniture with 500 custom fabrics and 75 leather options.

It also has a Solutions Center kiosk that allows customers to drape a chosen sofa in selected fabric and see a digital rendering. The center also can check stock availability and pricing in the store.

"The grand opening of the new Klaussner Solutions Studio in Create-A-Room gives Klaussner the ability to showcase many of our company's products," said Len Burke, vice president of marketing at Klaussner.

"This store within a store concept is a great way to segment our products while allowing shoppers the ability to customize our upholstered furniture with the fabric or leather of their choice."

Founded in 2005, the 68,000-square-foot full-line furniture store services the Ohio Valley. Create-A-Room operates a second store in Alliance, Ohio, with a total of 20 employees in its two locations.

Source: http://www.furnituretoday.com/article/557624-Create_A_Room_opens_Klaussner_Solutions_Studio.php
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Create-a-Room Opens Klaussner Solutions Studio
Topics: Furniture