Specialist bed retailer c. A wide range of offers on Dreams beds, mattresses, bedroom furniture, bed linen and soft furnishings will be available throughout the Easter weekend to coincide with the opening.
Located on the retail park in Chalford Way, Shirley, the new Dreams store has been fitted in the company's distinctive white, blue and pink brand identity, and features the Dreams Comfort By Colour scheme, where beds and mattresses are merchandised in an easy-to-understand layout by colour palette and comfort levels – making it straightforward and convenient for customers to navigate and browse the range, to select the right product for their needs.
The new store opens on Friday 3rd April (Good Friday) at 9am, and local residents are invited to try out the brand new collection of Dreams bed frames including the striking Titanium T3 TV bed. With an integrated sound bar alongside its 40in Samsung LED TV, this bed is a true centrepiece for gadget fans and style aficionados alike. Dreams will also be showcasing the company's new range of bedroom furniture, and its TheraPur range of ActiGel mattresses and divans in a host of contemporary colours and fabric finishes. The TheraPur range is hand-crafted in the UK exclusively for Dreams.
The store will be managed by Noel Ward.
