Marks&Spencer(M&S)opened its first new full-line Paris store at So Ouest in Levallois-Perret.
Trading over three floors,the new 6,900 square metre full-line store is part of M&S's'bricks&clicks'strategy for France across stores and e-commerce.Last autumn,M&S returned to France with its first international website and its flagship store located at 100 Avenue des Champs-élysées.M&S has also confirmed two further full-line Paris store locations at Beaugrenelle and Aeroville–due to open in spring 2013 and at the end of 2013 respectively.
Located in Paris'latest shopping destination,M&S So Ouest,is one of the retailer's largest international stores and offers customers an extensive range of M&S's stylish fashions across womenswear,lingerie,menswear and kidswear,as well as a selection of home products.Over 10,000 clothing and home products are available to order in-store via an order and collect desk,as well as customer assistants equipped with iPads–giving shoppers easy access to the French website and free delivery when collecting orders in-store.
Speaking at the opening event,Jan Heere,M&S's Director of International,said:"We've had a fantastic response from our French customers since we returned with our local website and Champs-élysées store last autumn.We're really excited about growing our presence in Paris with our first full-line store at So Ouest.We know our wider range of M&S products is highly anticipated by our French customers,especially our food which is proving to be incredibly popular."
Stylish fashions and homeware
The full-line store offers an extensive range of M&S's stylish Autumn/Winter collections across womenswear,lingerie,menswear and kidswear,as well as fashion accessories and footwear.
Each of M&S's popular clothing brands are clearly segmented at the store,with distinct identities that allow customers to see which brand best meets their personal style preferences,including:
Autograph–Luxurious,chic and sophisticated,the range embodies understated,international style,as modelled by international supermodel Rosie Huntington-Whitely and Hollywood actor Ryan Reynolds.
Indigo Collection–Soft,pretty and co-ordinated casualwear,the collection is perfect for women who need easy style for a busy life.
Limited Collection–Sexy,edgy and confident,Limited Collection knows how to turn heads.
Collezione–M&S's menswear range as modelled by leading international supermodel David Gandy which expresses confidence and attention to detail in every suave,stylish piece.
Savile Row Inspired–M&S's recent exclusive collaboration with leading tailor Richard James,modern classics celebrating the British heritage of cut,quality and detail.
The store also showcases a range of quality homeware products for the kitchen,bathroom,bedding,as well as decorative accessories.The home department also features M&S's exclusive collaboration with Britain's most influential homeware designer,Sir Terrance Conran.
