The new Crayola Collection of glass mosaic tiles was recently unveiled at Crayola's Easton, Pennsylvania headquarters in a whimsical mural depicting an inviting cartoon figure of a Crayola crayon. In bringing this beautiful, awe-inspiring tile range to North America, Miami-based Surfaces, Inc., one of the nation's premier producers and suppliers of glass tile, is partnering with Crayola, LLC, well-known for its iconic art tools that inspire kids' creative expression, which has 99% name recognition in U.S. consumer households.
Personnel from Savona Tile, Surfaces' distributor based in Central New Jersey, were there to support this effort. "We're excited about this new partnership," stated Mark Nielsen, General Manager of Savona Tiles. "We're located very close to the national headquarters of Crayola, and know quite a bit about the company… and, have a great deal of respect for what they do. The American homeowner is immediately drawn to the Crayola name. We have great expectations relative to this new product being marketed by our company."
"Crayola is a wonderful, well-respected American brand-name," stated Albert Claramonte, President and Founder of Surfaces, Inc. "It's a name associated with beautiful colors, creativity… and of course, with children. When one associates the word 'kids' with 'creative colors,' it's a safe bet that the word 'Crayola' will pop up as well. And, we're taking this very "green" collection to a new level by also offering it to the commercial marketplace, which clearly has an interest in beautiful, long-lasting and easy-to-maintain glass tile."
"Our partnership with Surfaces allows us to bring Crayola colors into hospitality applications in a unique way by bringing fun and creativity to kids' spaces," said Crayola Vice President of Licensing Warren Schorr. "The colors are vibrant and the shapes are playful and fun."
The Crayola Glass Tile Collection colors reflect the brilliant hues that characterize Crayola crayons, and include Fire Engine Red, Taxi Cab Yellow, Green Monster, North Pole White and more. All of these series are stocked in the US ready for timely distribution.
