Cologne,Germany:In its next edition,IMM Cologne wants to set aside even more space for brands to come together to form inspiring clusters.During the last fair,a few exhibitors had to move their style icons a little closer together in the design-focused Number 11 halls.With a new level in Hall 3,a new format and new exhibition concepts,more room will be provided to accommodate this growing segment.
The design brands'presentations allow visitors to find concentrated clusters of innovations,unusual product displays and lifestyle products.Influenced by the exhibitors'uncompromising design orientation,the organisers decided to name the segment Pure.
In future,IMM Cologne wants to accentuate and publicise this theme of design even more.The demand for premium exhibition space calls for targeted expansion of the Pure offering.IMM Cologne 2013 will therefore see the addition of a third Pure element:Pure Editions,a platform for creative brands with visionary products and product concepts.
