What Is The Fate of The Fairs to Consumer?

Shopping malls, multiplexes, points-try to continually adapt to the evolutions of a consumer increasingly lazy structuring paths/entertainment related business logics, Poly-, multimedia. Once you have entered a place of consumption the "spectacle of goods is assured: objects and spaces, atmospheres there entertain, delight, reassuring with their sounds, lights and colours. In this scenario, what is the fate of the fairs to consumer?

Are still interest events conceived as showcases product neutral and impersonal, where the products are exposed in a conventional way? While they continue to proliferate fairs dedicated to furniture, design and living spaces, on the other hand they do not seem adequate to capture the attention and interest of a visitor "mercenary", which must be captured before, amused, amazed, and pampered during subscription. Faced with a sluggish consumer, accustomed to having everything immediately and effortlessly, for fair you must go in search of their visitor paths, structuring and sense of fun, engaging, consumption. This is what he proposes to do SpazioCasa, scheduled at the Fiera di Vicenza from 10th to 18th February 2007. A new model, a "fair-stage active", capable of engaging across the territory, manufacturers, retailers and end customer, which remains the real protagonist.

Newsletter and sms to communicate directly with the consumer.

So the fair puts in place a series of strategies to "conquer" the consumer prior to the start of the event: newsletter targeted to specific sms, target sweepstakes; and synergies through co-marketing initiatives with manufacturers, store traffic with outlets and shopping centres, etc. All mixed with animations and events to make your visit an experience somewhere between entertaining and spectacular. Newsletters, for example, will be four and will be sent to more than 150,000 people in Triveneto. They are all proposals and tenders of companies (SpazioCasa present the most important brands of furniture: by Doimo Sofas, CityLine to Doimo from Molteni to Scavolini, from Salvarani to Snaidero, from Tumidei to Veneta Cucine and many others) to combat the expense (e.g., the homage of a television for those who buy a sofaa dishwasher for those who buy a kitchen, etc.). And still the promotion "Tim Spot", which sends over 60,000 sms users Tim in Triveneto. Initiatives to keep constantly updated the public SpazioCasa, offering all that the event he thought just for him. Among the proposals as a promotional outlet, present at SpazioCasa with details (including two mini apartments fully furnished less than 5,000 euros).

 

The involvement of the consumer

The great brands of furniture are catching the attention of visitors with special offers, deals and special activities at the fair.

These are some suggestions:

 

Doimo Salotti

Promotion with the purchase of a sofa or a lounge in fabric removable covering for a minimum of

€ 1900.00 (including VAT) will be combined in a free ottoman oscar in colors beige, brown, brown, fuchsia, orange, green, yellow (late promotion February 28, 2007).

Promotion "Inseparable": with the purchase of a model campus leather Doimo Sofas for a minimum value of 3,000.00 euro (VAT included) will be matched at no additional cost 1 lcd 32 "Samsung brand (promotion ends March 31, 2007).

Promotions: With the purchase of a Snaidero kitchen from 1 January 2007 to March 31, 2007 as a gift rex high techna TT Electrolux ESL 100 or 6125. But not all! Snaidero reserve further advantageous opportunities: you can choose to either pay until July 2007 in a lump sum without interest (APR 0%).