With the development of Internet technology, people are more and more close to the network. The e-commerce is not only convenient for people's lives,it also bring the economic growth.There are many small and medium enterprises do the online business.So what's the goal for traditional stationery suppliers to do the online business?There are a few purpose as followes:
One,improve sales
It is undeniable that open a new sales channels for traditional enterprise.Online shopping deals reached 1.85 trillion yuan,it is incresed 42.0% in 2013,data has showed.The habits of online shopping is result in more and more online consumer.To open the online stationery shop can improve the new channels for such consumers.In addition,It is good for the loyal consumers which far away from the stationery manufacturer can contact with each other.
Two,clean up the unsalable goods
Unsalable goods are the trouble for many stationery manufacturers.And nowadays,there are many E-commerce has its special channel which to sales such inventory.So that some of office stationery supplier to do the online business to clean up the unsalable goods.
Three,brand and influence
To improve the brand influence is the main purpose of many office suppliers besides improve the sales.E-commerce is a transmission and exchange of information through the Internet with its high efficiency, high speed, wide information.
Four,Channels supplement
E-commerce can across the region and publish the news more fast and more convenient than the traditional channels.It let more and more consumers can know our brand.
Source:
http://www.lepusheng.com/news_detail/newsId=df1740e6-4b73-43a9-bfc2-ad7efd102335&comp_stats=comp-FrontNews_list01-1348487357135.html
