Child development Toys, like play itself, serve multiple purposes in both humans and animals. They provide entertainment while fulfilling an educational role. Toys enhance cognitive behavior and stimulate creativity. They aid in the ...
The growth of children's tablets is undeniable, apps are increasingly claiming kids' attention, and the Skylanders craze is spawning new launches from major entertainment brands. But traditional toy firms shouldn't fear new technology, ...
Tags: Toys, traditional toy
Following a successful 2012, what's next for VTech? We ask Gilles Sautier about the new InnoTab, new products and the popular kids' tablet sector. How have you performed in the UK and Europe over the past 12 months? Last year was a ...
Tags: Gilles Sautier, Vtech
Disney has just announced its Infinity video game that works with physical figures, and other games publishers have hinted at introducing something like Skylanders. Do you welcome the competition? Oh definitely. We think we've invented a ...
Tags: Toys, Skylanders
A trio of toy companies are on the hunt for distribution partners to help get their products in more stores. UK-based Rainbow Colours, which uses coloured guitar strings, books and more to teach kids how to learn an instrument in a fun ...
Tags: Toy newcomers, toy companies, toy
Toy companies are being called on to produce more goods for children with special educational needs. The Good Toy Guide, the review website for parents, retailers and suppliers, wants to review more toys that can be used by all kids, ...
Tags: Toy companies, children, The Good Toy Guide
Dr Amanda Gummer discusses niche markets and how to make the most of them. With margins on mass market products being cut to the bone due to tough competition, it’s worth looking at some of the niche markets which aren’t quite ...
Tags: toy markets, toy, toy manufacturers
There's nothing better than receiving a toy endorsement from a real mum or dad. But what are the challenges of managing blogs and what do parents really want from you? We ask mums and marketing execs. Forget the pain (and pleasure) of ...
Tags: toys, toy endorsement, mummy blogger
A new event promises to demonstrate the best ways to create a top-selling toy. The Toy Product Development Masterclass from industry veteran Steve Reece is for toy companies who want to develop more winning products and product ranges. ...
Tags: top-selling, toy selling, toy industry
The first wave of Attacknids and Singalongz will hit the Australian and New Zealand market this year. Both Wow Stuff product lines will be first unveiled to the public at the Australian Toy, Hobby and Nursery Fair which takes place ...
Tags: Attacknids, Singalongz, Australian and New Zealand market
A host of toy companies will have a presence at this year's Mums Show Live, including InspirationWorks and its Kurio kids' tablet. Other companies include Micro Scooters, Scoot UK and A Girl For All Time. The full exhibitor list can be ...
Tags: Mums Show Live, InspirationWorks, tablet
Industry consultant Steve Reece explains why children love those four-legged friends – and why toy companies not working with the pair are missing a trick. Recently we had a new addition in our house. A bright eyed, bushy tailed ...
Tags: toy companies, toy animals, toy
More than 40 toy companies will exhibit at the Harrogate Nursery Fair this year. The event - which runs from March 24th to 26th at the Harrogate International Centre - will feature a host of pre-school toy ranges, including those ...
Tags: toy companies, toy, toy industry
Play advice website Good Toy Guide has added extra services and opportunities for toy companies, following the overwhelmingly positive response to its launch. The evaluation report is getting great feedback as a very cost-effective way ...
Tags: Good Toy Guide, toys, company news
ToyNews has launched a Fight the Fakes campaign to help prevent counterfeit toys hitting the market. We will work with the National Fraud Intelligence Bureau (NFIB), a government-funded initiative run by the City of London Police, the ...