The Bicycle Leadership Conference right before Sea Otter welcomed a new companion event this year, the IBD Summit. The brainchild of Interbike's Pat Hus and Sea Otter's Frank Yohannan, the gathering of about 50 top retail businesses more ...
Traditionally one of the reasons bike companies give for not advertising to non-enthusiast markets is that they're just not cost-effective to reach. And while that may be true when advertising is limited to magazine pages and website ...
Tags: New Markets, bike companies, Bicycle
CHICAGO, IL (BRAIN) — If you dream about how Lewis Tardy’s Free Wheeling or one of the other SRAM Part Sculptures you saw at Interbike would look in your home or shop, now is your chance to buy. SRAM is offering Part Project Art ...
VANCOUVER, British Columbia (BRAIN) — Norco Bicycles has signed on a four-member enduro team that will compete in the burgeoning all-mountain race discipline aboard the Canadian brand’s new line of 650b, or 27.5-inch-wheeled, ...
Tags: Norco Bicycles, new line, SRAM
BRUSSELS, Belgium (BRAIN) — A bike is a bike is a bike, and a motorbike is something else. But where to draw the line between an electric bike and a motorbike is a thornier question. The European Parliament on Tuesday voted that ...
Tags: bike, motorbike, electric bikes
How does Electra Bicycles turn a tidy profit marketing products to a nonenthusiast customer base the rest of the industry is largely content to ignore? Electra Marketing Director Elayne Fowler knows. But aside from a few tantalizing hints, ...
Tags: Electra Markets, Bicycles, bike geek
Ask any retailer. We were blessed with great spring weather in North America this year, and now there aren’t nearly enough bikes in the channel to meet demand. Dealers blame suppliers for not building the right number. Suppliers ...
This two-part entry is actually the second half of my previous post about why there weren’t nearly enough bikes in model year 2012 and why we don’t seem to be able to do anything about the chronic under- or over-supply of ...
Tags: bikes, Model Years
That Was Then, This Is Now. Fortunately, those 240-day lead times from back in the early 2000s are a thing of the past. As discussed previously, it’s more like half that nowadays. Marketing communications can be developed and deployed ...
TAICHUNG, Taiwan (BRAIN) — The industry's major bike makers sent product managers to the heart of Taiwan's manufacturing area this week to consider products for complete bikes that bike shops won't see until later 2013 or later. In ...
Tags: bike makers, Bike Week, complete bikes
KENT, WA (BRAIN) — Diamondback is working with the Consumer Product Safety Commision on a recall of about 40 cyclocross bikes that were assembled with incorrect headset parts. The incorrect part could cause the steerer tube to fail, ...
EUGENE, OR (BRAIN) — Bike Friday is recalling about 3,800 Tikit folding bikes as part of a voluntary recall in cooperation with the Consumer Product Safety Commission. The handlebar stem on the Tikit can break. So far Bike Friday ...
Tags: Bike, folding bikes
WATERLOO, WI (BRAIN) — A new book written by Trek president John Burke becomes available Wednesday through Trek retailers, Amazon and iBooks. “One Last Great Thing” is a tribute to the life and lessons of the ...
Tags: bike company, book, Trek
Taipei, Nov.1, 2012 (CENS) – Taiwan’s two major bike makers, Merida Bikes and Giant Global Group, enjoyed booming revenues in the third quarter, with Merida’s earning per share (EPS) reaching NT$2.43 (US$0.081), a new ...
Tags: Merida Bikes, Giant Global Group, demand of mid-and high-end bikes
LOS ANGELES, CA (BRAIN) — Giro chose Golden Saddle Cyclery in Los Angeles’ hip Silverlake neighborhood to preview its new line of casual and performance road apparel to the cycling media on Thursday evening. Selections from ...
Tags: Cyclery, performance road apparel