Epic Rights has signed a deal with construction firm K'Nex to create lines inspired by legendary rock band Kiss. K’Nex will launch Kiss buildable figures that allow consumers to build their very own Demon, Starchild, Spaceman and ...
Tags: Epic Rights, K'Nex, Toys
Range is located in newly revamped Toy Department of luxury store. DKL has confirmed that the Breyer Model Horse range is now on sale in Harrods. Located in the revamped Toy Department, the collection covers all the key lines supported ...
Tags: DKL, Breyer Listings, Toys
Little Live Pets Birds TVCs go live this weekend across multiple channels. Character Options has unveiled its first TV commercial for the new collectable toy brand, Little Live Pets. The Little Live Pets Birds TVCs go live this weekend ...
Tags: Character Options, TV Advert, Toys
"The Workshop will allow us to access brand new talent all under one roof" says firm's director. Sambro has become the sixth toy supplier to pledge support to ToyNews' upcoming Toy & Game Inventors Workshop. The firm - which has a ...
Monster Factory has surpassed its $12,000 target with 24 days of Kickstarter campaign remaining. A huggable collection of mystical creatures has hit its Kickstarter target with just under a month to go. The Mythicals is the latest line ...
Tags: Plush Monsters, Kickstarter, Toys
The toy and children's gift division of Associated Independent Stores has welcomed Claire Collingridge to the Play-room team. Collingridge (pictured) takes on the role of product assistant and will be using her experience to help ...
Tags: Claire Collingridge, Play-room team, Toys
"Significant progress" made to better position the toy giant for second half and beyond. Mattel is positioning itself for a strong second half of the year following reports of a drop in worldwide net sales in its second quarter. The ...
The toy company is working with a selection of artists to develop 'mass customised' toys and figurines. Hasbro has teamed with 3D printing company Shapeways to sell a collection of fan art-inspired by My Little Pony toys. With an ...
Animin will be backed by an expansive online, print, TV and social marketing campaign. Animin, a digital pet that uses the latest augmented reality technology, will be available in all major UK games, toy and supermarket retail outlets ...
Clark will continue to work with Zip Stix, LEGO Lights and Fun Loom as well as Magic Choc Re:creation has promoted Rebecca Clark to brand manager. Clark joined Re:creation in 2011 where she undertook responsibility for marketing ...
Tags: Creation, Brand Manager, Toys
Bigjigs has significantly increased its in-store presence in the Daniel of Windsor department store with a new 12ft x 4ft POS gondola. The four-sided installation features products from the Bigjigs Toys, Bigjigs Rail and Baby Bigjigs ...
Categories such as arts and crafts are enjoying revival thanks to the latest crazes sweeping the playgrounds. Loom Bands, LEGO Minifigures and Panini cards are helping to boost traditional play, according to the latest results from NPD. ...
Tags: LEGO, Panini Cards, Toys
Midco Toys' six-month promotional campaign with the Burton Mail has got off to a flying start. The event kicked off with Playmobil, which allowed readers in the Burton-on-Trent area to exchange collected tokens from the local newspaper ...
Tags: Midco, Burton Mail, Toys
Study also found that boys are heavily getting behind the craze. The Loom Brand craze is, in part, being driven by parents who want to peel their children away from tablets. A study by Kids Brand Insight into the craze has found that ...
Tags: Loom Bands, Children, Toys
Gaby Budai-Corfield joins as Lorna Bennett leaves to pursue a career in ceramics. Golden Bear has appointed Gaby Budai-Corfield as its new international sales manager. Budai-Corfield will now be responsible for all areas of the firm's ...
Tags: Golden Bear, Sales Manager, Toys