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TV Advert
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The TV Takeover: Are You Ready for The Rise of Digital?
Aug 8, 2017Co-founder of Kids Industries Gary Pope talks the transition of TV advertising to digital. 65 years ago, the first TV ad for toys aired in the US: 45 seconds of advertising history that led to the sale of 100m Mr and Mrs Potato Heads. ...
Tags: Kids Industries
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Smyths Toys Unveils Take on Beyonce's 'if I Were a Boy' in New TV Ad
Sep 28, 2016The retailer has adapted the lyrics to 'If I Were a Toy' in its new 40" TV spot documenting the imaginative journey of Oscar the young boy. Smyths Toys Superstores has revealed its own take on the hit Beyonce single If I Were a Boy for ...
Tags: Smyths, If I Were a Toy, new TV advert
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Hasbro Renews McDonald's Partnership For Monopoly Prize Choice Campaign
Mar 18, 2016The partnership now in its 11th year will allow consumers the chance to pick their own prizes through the Monopoly game, including a trip to California. Hasbro has re-launched a partnership with the fast-food chain McDonald’s to ...
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This Year's Toytesters.TV Awards Is Now Open for Entries
Mar 26, 2015There are two categories in the Top Toy of the Year slot, one for products retailing over £100 and one for products retailing under £100. This year's ToyTesters.TV Awards is now open for entries. New award categories for ...
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New Peppa Pig to Star in a 100 Second-Long TV Ad
Dec 18, 2014Its new Peppa Pig Holiday collection will star in a 100 second-long TV ad set to air across leading pre-school channels in January. Character Options has detailed its TV advertising campaign for its new Peppa Pig Holiday collection. The ...
Tags: TV Campaign, Toys
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John Lewis Revealed Its 2014 Christmas Advertising Campaign
Nov 7, 2014John Lewis today revealed its 2014 Christmas advertising campaign, which evokes the magic of make-believe at Christmas through a child’s eyes. Set to the track 'Real Love', sung by Tom Odell and originally written and recorded by ...
Tags: Christmas Advert, John Lewis
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Character Options Has Unveiled Its First TV Commercial for The New Collectable Toy Brand
Aug 19, 2014Little Live Pets Birds TVCs go live this weekend across multiple channels. Character Options has unveiled its first TV commercial for the new collectable toy brand, Little Live Pets. The Little Live Pets Birds TVCs go live this weekend ...
Tags: Character Options, TV Advert, Toys
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Disney Has Detailed Cars: Fuel Your Fun
Jan 22, 2014Retail and marketing programme to build excitement and engagement for the Cars franchise, and drive collectability at retail. Disney has detailed Cars: Fuel Your Fun, a new retail and marketing campaign designed to build excitement and ...
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John Lewis Total Sales Were &Poun:734m, 7.2 Per Cent up,for Five Weeks to 28 December 2013
Jan 6, 2014John Lewis publishes its five-week trading update, revealing that the retailer saw both bricks and clicks break records. For the five weeks to 28 December 2013, total sales were £734m, 7.2 per cent up compared with last year, 6.9 ...
Tags: John Lewis, Apparel
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Bandai Supports The Range with Retail Promotion,TV Advertising and Consumer Press Coverage
Dec 24, 2013Bandai supports the range with retail promotion, TV advertising and consumer press coverage Bandai's latest version of the Tamagotchi has hatched onto the shelves of retailers across the country. The revamped model, the Tamagotchi ...
Tags: Toys, Electrical Toys
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Nature Valley Introduced a New Snack Cereal Bar Nature Valley Sweet & Nutty in UK
Dec 5, 2012Nature Valley, the brand owned by US food company General Mills, has introduced a new snack cereal bar Nature Valley Sweet & Nutty in the UK. The new snack, which features a blend of nuts and toasted oats, is available in two flavors - ...
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Debenhams Announced The Launch of Its Multi-Million Pound Christmas TV Advert
Dec 4, 2012Debenhams announced the launch of its multi-million pound Christmas TV advert – the retailer’s first since 2006. The announcement falls against a backdrop of strong full year results from Debenhams, including an increase in ...
Tags: Christmas campaign, Debenhams, Christmas TV advert, online sales
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Kellogg Has Switched The 'K Girl' in a Red Swimsuit in Latest Special K Television Advert
Jun 19, 2012Cereal giant Kellogg has switched the 'K girl' in a red swimsuit in its latest Special K television advert in the UK for what it claims are "real women". Kellogg has said it is using plus-sized women in its advertising for the first time ...
Tags: television advert, Kellogg, cereal, BMI, plus-sized women
