Users can now keep up to date with Prime's stream of selfies by following his official Snapchat account: OptimusPrime. Optimus Prime, star of Hasbro's Transformers brand and leader of the Autobots, has joined the messaging app Snapchat. ...
Tags: Transformers, Optimus Prime, Snapchat
The partnership now in its 11th year will allow consumers the chance to pick their own prizes through the Monopoly game, including a trip to California. Hasbro has re-launched a partnership with the fast-food chain McDonald’s to ...
The concept would give the user the ability to incorporate the 3D scan of their favourite toy into a game, or output it to a 3D printer. Hasbro has filed a patent for a new tech that allows kids to 3D scan their favourite toys to their ...
Tags: Hasbro, 3D Scanning, 3D printing
The new season will debut on Discovery Family on Saturday, March 26th and will kick off with a special one-hour premiere. Hasbro Studios’ hit children’s series My Little Pony: Friendship is Magic has undergone a Game of ...
Tags: My Little Pony, Hasbro Studio
‘‘As a five-time honoree, Hasbro´s commitment to leading with integrity is evidenced by its continuing commitment to corporate social responsibility initiatives and a robust risk based compliance and ethics programme." ...
The NPD Group has revealed that Star Wars led the US toy market to a 6.7 per cent growth following the launch of the franchise's toys on Force Friday. Star Wars stormed to the top of the toy charts last year, having generated more than ...
Tags: Star Wars Toy, toy market
The game's creator will receive a $10,000 prize and a trip to Hasbro HQ for advice, mentoring and assistance from Hasbro's game development team to help make the game a reality. Irresponsibility: The Mr Toast card game has triumphed in ...
Tags: The Mr Toast card game, Hasbro, Toys
Leading the auction of Rita Dee Hassenfeld’s jewels was this platinum and diamond ring by Harry Winston, which sold for $515,000, topping its high estimate of $425,000. Click through this gallery to see the top 10 lots from the sale ...
Tags: Rita Dee Hassenfeld, jewels, diamond ring
Over 100 children took part in the event marking International Friendship Day. On Friday, more than 100 children took part in London’s first ever children-only volunteering event to mark International Friendship Day. The event was ...
Tags: toys, children toys
“We wanted to celebrate the iconic sounds of Jem and the Holograms by making the original music relevant for a whole new generation of fans.” Hasbro Studios and Sony Music/Legacy Recordings have teamed up to launch a Jem and ...
Tags: toy, Jem and the Holograms
Lionsgate has teamed up Hasbro to start development on the film. Lionsgate has teamed with Hasbro to develop a Monopoly movie. An adaptation has been in the works for a while, with Gladiator's Ridley Scott previously linked to the ...
Tags: Toy, Monopoly movie
Marvel Enterprises will no longer have to pay royalties to Stephen Kimble, the inventor of the Web Blaster. The US Supreme Court has backed a decision that lets Marvel Enterprises out of a deal to pay royalties to Stephen Kimble, the ...
Tags: Marvel Triumphs, Toys
The trio will reveal new toy lines based on the upcoming blockbuster movie at Comic-Con next month. LEGO, Hasbro and Mattel are among the first toy firms to detail lines based on Star Wars: The Force Awakens. The first wave of toys ...
Tags: LEGO, Hasbro, Star Wars Toys
The firm has appointed Mark Foster as head of marketing EMEA. TOMY has welcomed former Hasbro European marketing director, Mark Foster to the role of head of marketing EMEA. With what the firm has described as a ‘spectacular ...
A group of 314 guests at Butlin’s Minehead Resort in Somerset have set a new Guinness World Record for the most people playing Connect4 at the same time. Butlin’s Redcoats joined forces with guests to set the record which also ...
Tags: Guinness World Record, The Most People Playing Connect4