A grand concert in Xi'an marked the opening of the 3rd Silk Road International Arts Festival on Sept 7. More than 200 performances by artists from 80 countries and regions will appear at the festival, which runs through Sept 21. Shaanxi ...
Tags: Arts Festival, ancient Silk Road
Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
Argos has signed a partnership with ITV for its Heart of House brand to become an official sponsor of the network's daytime current affairs and debate show, Loose Women. The partnership, planned and executed by media agency Mindshare and ...
Tags: Argos, ITV, sponsorship deal
New research from Worldpay reveals that high-spending super-shoppers in Australia see online shopping as a daily task, not just an occasional treat A small group of highly active Australian shoppers account for 92% of all spending on ...
Smoothie King is proud to announce its expansion into the Middle East, with the opening of its first location in Dubai on September 1, 2016. Through its partnership with Al Ghurair Retail, Smoothie King is providing guests at the BurJuman ...
Tags: Smoothie King, expansion, first store
Italian furniture manufacturer Natuzzi is collaborating with three leading UK pattern designers to customise its iconic Re-vive performance recliner for the London Design Festival. Eley Kishimoto, Patternity and Camille Walala are ...
''He collectables market is a popular one, so it's key that all of our marketing activity gives Oddbods significant stand out,'' says Golden Bear's Katherine Pierce. As part of its campaign strategy to promote its children's collectables ...
Tags: Golden Bear, Oddbods
The audience pitch card ideas to the creators of the game, and the best suggestions are acted out live by comedy troupe, The Nerdologues. Cards Against Humanity has debuted a monthly live show in Chicago, naturally titled Cards Against ...
Some of you may be old enough to remember “The Amazing Kreskin”, a frequent guest with Johnny Carson on “The Tonight Show”. I met Kreskin at a trade show, where he attracted a huge, standing room only crowd to his ...
Tags: Johnny Carson, ESP, potential customers
Event marketing has been a staple of business marketing for decades, but as more businesses look for new and unique ways to market their products and services, the way businesses plan, advertise, design, and work events and trade shows has ...
The 2016 South by Southwest (SXSW) conference is a wrap, but the marketing world is still buzzing about it. One of the most talked-about marketing masterpieces at this year’s SXSW was the astonishing installation of a 100-foot Ferris ...
Tags: SXSW, Coney Island, Ferris wheel
What Is Digital Marketing? It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager ...
Tags: Digital Marketing, Wikipedia, umbrella term
The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone. But how do you do that? I’ve found in my years of trade show experience there are 5 ...
Tags: demonstration, guard up, target market
Face to face trade shows, conferences and events have become the largest estimated share of a B2B marketers budget. Once you have determined trade show exhibiting is right for your company, here are the questions to ask to pinpoint your ...
Tags: B2B marketers, exhibiting, trade show
Despite all the negative press that the Olympic Games have received, I can’t resist the draw of the drama, and hope, that they generate – from the spectacle of the opening ceremony to the dedication of the athletes and the ...