Last week's Hong Kong Jewellery & Gem Fair set an improved tone for the diamond market despite challenging conditions in the Far East. Overall, it should be considered a good show as dealer trading picked up after a very slow summer. After ...
As part of the campaign, customers will receive £5 off Play-Doh when spreading £20 or more on Play-Doh items. Children’s cereal brand Ready Brek has teamed up with Play-Doh, for a new on-pack promotion as part of the ...
Tags: Ready Brek, Play-Doh, re-launch
''Hovertrax 2.0 is quite simply an incredible ride and we are delighted that we're able to offer UK riders a slice of the action,'' said Re:creation's Katy Fletcher. Re:creation is set to launch Razor’s Hovertrax 2.0 in the UK from ...
Tags: Re:creation, Razor's Hovertrax 2.0
3,183 visitors came aboard the double decker bus, which kicked off its tour at Toy R Us's Southampton store. The Crayola Bus Tour came to an end on September 3rd, which enjoyed fantastic consumer response with 3,183 visitors coming aboard ...
On the heels of the federal government’s consultation on plain packaging for tobacco products, JTI-Macdonald has launched an awareness campaign to highlight to Canadians and the government the perils of such a move. The online and ...
Tags: JTI-Macdonald, campaign, tobacco products
Scheduled to launch in just over a week's time, Rise of Iron is the next big expansion heading to Destiny, and we've rounded up everything you need to know. The Taken King expansion that released back in 2015 managed to prove to newcomers ...
Tags: Rise of Iron, Taken King, Destiny
Arla Foods, has launched ‘Arla Professional’ as the new brand name for its foodservice offering in the UK. It offers the best in dairy and will see the company’s existing cheese and butter foodservice brands fall under ...
Tags: Arla Foods, Arla Professional, Lockerbie
Whole Earth Sweetener has announced a new partnership with celebrity chef, entrepreneur and television personality Buddy Valastro on a campaign to “Rethink Sweet.” The renowned Carlo’s Bakery owner – famous for ...
Nissin Foods has come up with recipe changes for its Cup Noodles brand in the US in an attempt to make it more nutritious. The instant ramen creator says that the cup noodles will now have reduced sodium content, no added Monosodium ...
Tags: Nissin Foods, Cup Noodles, ecipe changes
The site showcases the best toys and games out there which reflect disabilities and difference. After a successful crowdfunding campaign earlier this year, #ToyLikeMe has launched its new online hub. Designed to connect customers with ...
The profitability of Chinese baijiu makers recovered last year, according to a report published by the World Alcoholic Beverage Alliance on Monday. The gross margin of baijiu, or "white liquor," producers' main business grew to 33.1 ...
Tags: Liquor Industry, Baijiu
Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
Argos has signed a partnership with ITV for its Heart of House brand to become an official sponsor of the network's daytime current affairs and debate show, Loose Women. The partnership, planned and executed by media agency Mindshare and ...
Tags: Argos, ITV, sponsorship deal
The collectable craze from 2011 is heading back to toy shelves early next year in the form of Squinkies 'Do Drops. Squinkies, the toy craze from 2011, is returning to the UK courtesy of Re:creation. The new line of collectable mini ...
Tags: Re:creation, Squinkies, blip
The three-way partnership is pat of the launch of LEGO's latest City sub-theme, Volcano Explorers. LEGO has partnered with the South American scientist and National Geographic explorer, Andres Ruzo for its latest LEGO City play-set. ...
Tags: LEGO, Andres Ruzo, national geographic