The campaign will encompass TV, digital and social media activity across the leading children's TV channels. Hasbro’s children’s craft brand Play-Doh is partnering with Cartoon Network, Boomerang and Cartoonito to launch the ...
Tags: Cartoonito, Cartoon Network, Play-Doh, Boomerang, Play-Doh Town
SpeciaLase, which is a partnership between DataLase Ltd., the UK headquartered specialiser of inline digital printing, and SATO Corporation, a provider of Auto-ID solutions, is cementing its future in the Asia-Pacific region with the ...
Tags: SpeciaLase, DataLase Ltd, SATO Corporation, Auto-ID solutions
Rebecca Oatley, managing director at Cherish PR, explains why toy firms should be open to using Virtual Reality technology when it comes to marketing their latest ranges. If you've dismissed Virtual Reality as too expensive, a passing fad ...
Tags: Rebecca Oatley, Cherish PR, Virtual Reality
McCann’s Irish Oatmeal has launched its redesigned website that incorporates a whole new brand look and layout structured to enhance the consumer experience. The redesigned website includes new features such as: simplified ...
Tags: McCann, Irish Oatmeal, Consumer experience
Autumn Fair, organised by i2i Events Group, has been shortlisted for Best Trade Show in this year’s Exhibition News (EN) awards. Best Trade Show is the most hotly-contested of all EN Awards and this time around is open to any ...
Tags: Autumn Fair, i2i Events Group, Best Trade Show, Exhibition News awards
Bed manufacturer Sealy is to sponsor weightlifting champion Zoe Smith as she trains to qualify for the XXXI Olympic Games in Rio de Janeiro this summer. Zoe will be the main star of Sealy's World of Sport campaign, promoting the ...
Tags: Sealy, Bed manufacturers, Weightlifting champion, Zoe Smith
Carhartt will partner with pitcher Madison Bumgarner for the 2016 baseball season to help transitioning active-duty military service members find meaningful careers in the trades. As part of these efforts, Carhartt will donate $500 for ...
Tags: Carhartt, Madison Bumgarner, Baseball Season, Donation Initiative
Mondelez Australia is now selling Oreo Thins in Australian supermarkets. First introduced in the US and China in 2015, the biscuit is described as a thinner, crispier version of a traditional Oreo. Oreo Thins will be available in ...
Tags: Mondelez, Oreo Thins, Australia supermarkets
South Wine Company (SWC) has selected SIG Combibloc's packaging and filling technology to pack its Odyssey brand wines. The selection is a part of SWC's plan to move from glass bottles to a 1,000ml combiblocSlimline carton pack for ...
Tags: South Wine Company, SWC, SIG Combibloc's packaging, Odyssey brand wines
"We created this brand to encourage the next generation of female scientists, engineers and mathematicians, so it's fantastic to see it go from strength-to-strength. MGA Entertainment's Project Mc2, a S.T.E.A.M-inspired fashion doll brand ...
Pictures displayed on food packages, such as cake mix, could be worth hundreds of extra calories, according to research from the Cornell Food and Brand Lab. Think of the typical box of cake mix sold at the grocery store: the slice ...
To showcase their growing line of UV-protected outdoor rugs and stain-resistant indoor flat weaves, KAS Rugs has recently announced the release of their first Indoor/Outdoor catalog at the upcoming High Point Market. Fashionable, ...
Tags: KAS, KAS Rugs, Indoor/Outdoor catalog, High Point Market
G-Form, makers of impact protection for athletes, added Steve Kwait to the quickly-expanding sales team. In his new position, Steve will contribute his bike and snow experience in sales and field marketing to help grow these existing sales ...
Tags: G-Form, Steve Kwait, Sales
Eagle Creek entered a strategic partnership with photographer Ben Christensen to promote the new EC Lync Limited Edition. In a push to target the next generation of explorers, the multi-channeled digital campaign is designed to highlight ...
Tags: Eagle Creek, Ben Chritensen, EC Lync Limited Edition, Digital Campaign
Hawley-Lambert has agreed to acquire the parts & accessories division of Accell North America Seattle Bicycle Supply. The acquisition brings 14 new brands, available approximately May 1st, to Hawley’s growing portfolio of products in ...
Tags: U.S.P&A Business, Hawley-Lambert, Accell, Acquisition